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Jeff Cotton's Blog – May 2014 Archive (1)

Make a Direct Impact with Direct Mail

Direct mail response rates depend on a combination of strategic targeting, credibility of message, impactful offers, timeliness of delivery and personalization. 

Yet even the best targeting capabilities and the best-of-breed direct mail strategies cannot deliver the results and return on investment that highly personalized, micro-targeted, direct mail marketing can achieve. 

What advertising or marketing…

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Added by Jeff Cotton on May 20, 2014 at 8:23am — 1 Comment

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