Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern California:
The automobile dealership of tomorrow will staff a different…Continue
Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments
I made a very prosperous living selling highline automobiles. My sales strategy made happy customers happier and because my sales were MSRP or better they made my boss quite happy too.
My strategy? I rarely took a showroom up.
Taking ups, as much as we love the rush of that pursuit, results in closing rates under 20%. You could be closing half or more if you prospect the right opportunities.
This kind of progressive selling is the future of…Continue
Added by Jeff Cotton on April 15, 2013 at 2:30pm — No Comments
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments