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In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…Continue
Added by sara callahan on September 26, 2018 at 7:00am — No Comments
Added by sara callahan on September 12, 2018 at 6:30am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…Continue
Added by sara callahan on August 29, 2018 at 6:57am — No Comments
We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to…Continue
Added by sara callahan on August 15, 2018 at 7:00am — No Comments
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers would switch brands…Continue
Added by sara callahan on July 31, 2018 at 7:00am — No Comments
Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…Continue
Added by sara callahan on July 12, 2018 at 6:30am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.
Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…
Added by sara callahan on April 30, 2018 at 6:30am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…Continue
Added by sara callahan on March 2, 2018 at 6:30am — No Comments
Added by sara callahan on February 23, 2018 at 6:00am — No Comments
Content Marketing has become an Automotive Buzzword Recently
With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!
The classic definition…Continue
Added by sara callahan on February 16, 2018 at 7:00am — No Comments
Added by sara callahan on January 24, 2018 at 6:46am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments