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Sara callahan's ADM Blog (92)

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s…


Added by sara callahan on November 25, 2015 at 5:00am — No Comments

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…


Added by sara callahan on November 11, 2015 at 5:00am — No Comments

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…


Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment

It's On The Internet, So It Must Be Free

The web provides a plethora of content including articles, editorials, infographics, images, videos, and photographs. 

While this content creates a great visual experience for web browsing and researching, it’s important to keep in mind copyright and intellectual property right laws if you wish to utilize any content on a website,…


Added by sara callahan on October 20, 2015 at 8:00am — 5 Comments

Emerging Interactive Content

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.


As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming…


Added by sara callahan on October 12, 2015 at 5:30am — 2 Comments

Social Media Is Becoming a Prime Customer Service Center

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.


Recently, Facebook upped the ante for…


Added by sara callahan on September 28, 2015 at 7:00am — No Comments

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…


Added by sara callahan on August 5, 2015 at 6:00am — No Comments

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…


Added by sara callahan on July 29, 2015 at 6:00am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…


Added by sara callahan on May 13, 2015 at 6:00am — No Comments

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…


Added by sara callahan on April 8, 2015 at 5:30am — 1 Comment

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…


Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…


Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…


Added by sara callahan on January 14, 2015 at 6:30am — No Comments

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient.

As LinkedIn cannot read the messages, it had to formulate a…


Added by sara callahan on December 24, 2014 at 6:00am — No Comments

FTC Social Media Ruling Puts Businesses on Alert

It’s no secret that the FTC has been monitoring brand usage of social media.

The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…


Added by sara callahan on December 5, 2014 at 6:00am — 5 Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.




Added by sara callahan on November 25, 2014 at 5:30am — No Comments

Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…


Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments

Don’t Kill The Messenger

Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly…


Added by sara callahan on October 29, 2014 at 5:30am — No Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…


Added by sara callahan on October 22, 2014 at 6:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…


Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

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