Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog Posts Tagged 'zmot' (9)

Speaking To Cars Dealers in Holland - Brian Pasch

In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.

My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl

Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments

Holland Faces Similar Challenges With CRM and DMS Integration and Utilization

I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations  throughout Holland.  

 

The company also has…

Continue

Added by Brian Pasch on March 27, 2013 at 4:44am — 1 Comment

Automotive ZMOT Webinar Today 2:00 PM EST

ADM members are invited to join me as I conduct the 3rd Automotive ZMOT webinar in a series that started a few weeks ago.  The previous two sessions were recorded and members can catch up with the discussion at your leisure.

To register for today's webinar, visit:  …

Continue

Added by Brian Pasch on June 5, 2012 at 9:55am — No Comments

Dates For 2012 Automotive ZMOT Study Announced

The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.

 

EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…

Continue

Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments

Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

Continue

Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…

Continue

Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

ADM Members Invited To Join ZMOT Study

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online…

Continue

Added by Brian Pasch on September 23, 2011 at 6:51pm — 1 Comment

Are Your Digital Assets Optimized For the ZMOT Decision



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

Continue

Added by Brian Pasch on August 11, 2011 at 3:21am — 7 Comments

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service