Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations throughout Holland.
The company also has…Continue
ADM members are invited to join me as I conduct the 3rd Automotive ZMOT webinar in a series that started a few weeks ago. The previous two sessions were recorded and members can catch up with the discussion at your leisure.
To register for today's webinar, visit: …Continue
Added by Brian Pasch on June 5, 2012 at 9:55am — No Comments
The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.
EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…Continue
Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski. As a result of reading this book, I have created training materials, online workshops, and planning materials for car dealers on this…Continue
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT