Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We’ve learned a lot from creating product and promo videos over the years and thought we’d share our process with you.
Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…Continue
Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments
News for the Week of July 18
Improvements for YouTube Ads
Google recently announced …Continue
Added by Joey Little on July 18, 2016 at 11:00am — No Comments
It’s no surprise social media continues to surge as a means of keeping in touch, sharing information, and comparing product feedback. Now, more than ever, companies are turning to video to reach consumers for one very compelling reason: it works. It’s estimated 71% of companieswill increase their video marketing budgets this year, and that’s because video has become…Continue
Added by Joey Little on July 6, 2016 at 2:48pm — No Comments
News for the Week of June 27…Continue
Added by Joey Little on June 28, 2016 at 7:30am — No Comments
Added by Josh Whitlatch on March 8, 2016 at 1:01pm — No Comments
I’ve found teaching dealerships on how to properly use social is like trying to steer a massively large ship against a swiftly moving current. Fighting decades of secrecy and the push push push advertising mindset to bring dealerships into the more transparent and community building world of social media can sometimes be a very frustrating…Continue
Added by Chris Neuman on November 10, 2015 at 6:01am — No Comments
If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…Continue
By Brian Pasch
I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014 Kia Long Beach".
When you click on the video, it…Continue
Added by Ken Leib on January 27, 2014 at 6:30pm — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…Continue
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…Continue
Added by sara callahan on September 27, 2013 at 6:53am — No Comments
Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.
YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in…Continue
Added by Amanda Meuwissen on August 5, 2013 at 9:01am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
The Super Bowl has concluded for yet another year and for those of us within the automotive industry it sure was interesting to see the various automotive commercials that Toyota, Kia, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lincoln created. As we…Continue
Added by Erin Ryan on February 4, 2013 at 9:51pm — No Comments
When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…Continue
Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments
Added by Joe Schwartz on January 16, 2013 at 5:00pm — No Comments
As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…Continue
Added by Joe Schwartz on January 14, 2013 at 6:00am — No Comments
VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing. Car dealer marketing today can translate into a myriad of strategies and tactics, however most experts agree that…Continue
Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments
My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that “unlocks” additional content…Continue