Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…Continue
Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments
At the point when do you require car painting service in Bangalore? Cars need re-painting since proprietors need it to look beautiful. Much as cars help the sense of self of car proprietors, it additionally gives availability when you need to go to puts. It is a helpful approach to transport you starting with one area then onto the next. That is the reason it is critical to make it look great and keep it in running condition.…Continue
Added by Mike Haynes on March 29, 2016 at 4:04am — No Comments
So you are hoping to purchase a recreational vehicle? Do you have longs for owning one and driving on the open street to your next enterprise. Is it true that you are resigning soon and hoping to offer your home and cut back to RV? If your answer is "yes," to either of…Continue
Added by Mike Haynes on February 18, 2016 at 6:00am — No Comments
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…Continue
Added by Joey Little on August 17, 2015 at 11:07am — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
There is no substitute for having a reliable company to look after your car. That means one that uses quality products and has highly trained staff that can identify any problems; and remedy them. One of the things that should be looked at periodically is tyre or wheel balance. You want to be certain that everything is in ‘sync.’ If your car starts to wobble or the steering wheel shudders you can be fairly…Continue
Added by Rahul Paul on August 3, 2014 at 10:38pm — No Comments
Amongst the oldest automobile manufacturing companies in Germany, Audi boasts of a fascinating history and legacy that sets it apart as a leader in world auto manufacturing. For all the car connoisseurs, it has always been one of the most desirable possessions and special care is taken when it comes toAudi’s repair and maintenance by all its proud owners. Here is a hands-on guide that enables you to take care of your Audi and maintain its value for a long time to come.…Continue
Added by Merry Gomes on July 4, 2014 at 4:11am — No Comments
Since we deal with SEO and other services and has been providing to large auto merchants. We bring to you a unique product which you can use freely to increase and boost your traffic.
Traffic is very important for search engine rankings. It is also the hardest part to get good quality traffic. For improving search engine ranking not only traffic but direct traffic is needed that is why so many TE (Traffic Exchange sites fail). Wts Traffic Magnet 4.0 provides direct traffic and it is…Continue
Added by saurabh gupta on October 28, 2013 at 7:35pm — No Comments
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by Jon Floyd on May 26, 2013 at 9:45am — No Comments
Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it? Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.
A savvy …Continue
Added by Ketty Colom on December 13, 2012 at 8:44am — No Comments
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to…Continue
Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first…Continue