Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
|by Colleen Harris, Search Engine Optimization Specialist|
In the ever changing land of Google search, they’ve shaken up…Continue
|by Alicia Ruggles, Reputation Management Specialist|
Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…
Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments
As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers. It seems that auto dealers are concerned more about their online reputation now than ever before. While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership. Once a structure is in place, managing an online reputation is actually a very…Continue
Added by Stan Sher on October 24, 2012 at 4:59am — No Comments
Does Your Dealership Have a Reputation Management Strategy? (editor's comment)
Written by Mary Kelly Gaebel - …
Added by Arnold Tijerina on August 20, 2012 at 7:53am — No Comments
Los Angeles Times writers Jessica Guynn and Andrea Chang…Continue
I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.
So I did some tests.
First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…Continue
Yelp.com is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly…Continue
Check out my Digital Dealer webinar being held April 14, 2011 at 11:30am EST!
The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.…Continue
At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…Continue
Added by Mary S. Butler on October 31, 2010 at 12:36pm — No Comments
MyDealerReport, Yelp, Insiderpages, JudysBook, CarDealerCheck, Dealerrater, Edmunds, Google Places, Yahoo Local, CitySearch and etc, all control your online dealer reputation. The question most dealers have been asking themselves is “Which one of these sites are the most important?”. Well the answer is all of them are equally important, now that Google Places has started…Continue
Added by John H. Isaac on October 26, 2010 at 9:34am — No Comments
Added by Ron Morrison on March 16, 2010 at 6:52am — No Comments
Added by Jody DeVere on August 4, 2009 at 10:15pm — No Comments