Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'women' (137)

What’s Your Dealer’s Chemistry with The Decision-Maker?

Continue

Added by Anne Fleming on December 5, 2018 at 8:51am — No Comments

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

Continue

Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments

The Bad News About Customer Greetings at Dealerships

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

Continue

Added by Anne Fleming on October 3, 2018 at 10:33am — No Comments

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…

Continue

Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments

Why Women Buyers Rate Saleswomen Higher Than Salesmen

Continue

Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term Retention

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…

Continue

Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments

Be a Solution Specialist Not a Salesperson

  • Do you have sales personnel or solution specialists at your dealership?
  • Is there truly a difference between the two terms?
  • Can changing the language you use…
Continue

Added by Anne Fleming on August 8, 2018 at 8:30am — No Comments

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize Retention

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…

Continue

Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.

And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…

Continue

Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

Continue

Added by Anne Fleming on June 20, 2018 at 9:53am — No Comments

Why Reviews from the Decision-Maker Matter

Continue

Added by Anne Fleming on June 6, 2018 at 9:37am — No Comments

To Text or Not to Text?

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

Continue

Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.

Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…

Continue

Added by Anne Fleming on May 2, 2018 at 9:00am — No Comments

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car.

Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

           

1. Know the…

Continue

Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…

Continue

Added by Anne Fleming on April 4, 2018 at 6:58pm — No Comments

Trust is the #1 Factor!

Your Trust Dashboard Part 2

In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy…

Continue

Added by Anne Fleming on March 21, 2018 at 5:00am — No Comments

What is Your Trust Dashboard?

Your Trust Dashboard Part 1

Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…

Continue

Added by Anne Fleming on March 7, 2018 at 9:43am — No Comments

Where Are All the Women in Automotive?

In the automotive sector, there’s a workforce disparity. 

Look across all aspects of the industry – manufacturing, OEMs, and…

Continue

Added by CPI Results on February 23, 2018 at 1:25pm — No Comments

An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic.

CPI scratched the surface in a previous article, …

Continue

Added by CPI Results on February 21, 2018 at 11:30am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service