Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…Continue
Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…Continue
Added by Anne Fleming on April 4, 2018 at 6:58pm — No Comments
In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy…Continue
Added by Anne Fleming on March 21, 2018 at 5:00am — No Comments
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…Continue
Added by Anne Fleming on March 7, 2018 at 9:43am — No Comments
Added by CPI Results on February 23, 2018 at 1:25pm — No Comments
CPI scratched the surface in a previous article, …Continue
Added by CPI Results on February 21, 2018 at 11:30am — No Comments
She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing…Continue
Added by Anne Fleming on February 21, 2018 at 9:00am — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.
Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments
Added by Anne Fleming on December 6, 2017 at 12:00pm — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be…Continue
Added by Anne Fleming on November 8, 2017 at 3:00pm — No Comments
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445…Continue
Added by Anne Fleming on October 18, 2017 at 1:30pm — No Comments
Reshaping The Industry’s Economy
The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime…
‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.
A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women…Continue
Added by Anne Fleming on September 13, 2017 at 8:41am — No Comments
Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.
From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.
Which begs a few…Continue
Added by Anne Fleming on June 21, 2017 at 10:12am — No Comments
Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced.
This highlights the potential to grow value among this critical market segment.
Changing family dynamics have put women…Continue
Added by Anne Fleming on June 7, 2017 at 10:00am — No Comments
Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.
Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments
It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first…Continue
Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are…Continue
Added by Anne Fleming on February 22, 2017 at 10:00am — No Comments