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All ADM Blog Posts Tagged 'women' (108)


Influencer
Understanding the Needs of Women Buyers [Video Interview]

Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.

In the…

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Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments


Influencer
Women’s 2017 Top Rated Car Brands when Purchasing

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

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Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments


Influencer
Women’s #1 Digital Destination is Your Website | 7 Ways to Engage

An estimated 8.2 million new cars will be bought by women this year.

It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first…

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Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments


Influencer
Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success.

Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…

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Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments


Influencer
BREAKING NEWS | 2017 US Women's Car Dealer Report

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

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Added by Anne Fleming on February 22, 2017 at 10:00am — No Comments


Influencer
Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.

At The Dealership

1. Buying a car in a relaxed, zero pressure environment.

2. Child care made available during the test drive and negotiation process.

3. A 3-day return…

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Added by Anne Fleming on January 18, 2017 at 9:59am — No Comments


Influencer
How Your Dealership Can Capitalize on Emoji’s

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!

Women & Reviews: A Closer Look…

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Added by Anne Fleming on November 9, 2016 at 7:42am — No Comments


Influencer
Do emotions play a part in the process?

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…

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Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments


Influencer
Have you earned your bragging rights?

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards

Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your…

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Added by Anne Fleming on October 5, 2016 at 8:17am — No Comments


Influencer
Increase Sales to Women Buyers by $6 Million

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…

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Added by Anne Fleming on September 21, 2016 at 10:23am — No Comments


Influencer
Women Buyers… Show You How they Really Feel

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!

We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.

With the increased participation of dealers and reviewers alike, its paramount that we…

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Added by Anne Fleming on August 10, 2016 at 1:44pm — No Comments


Influencer
Use Attention and Intention to Increase Sales to Women

Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business

There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.

Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.

But how successful is your dealership in converting…

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Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments


Influencer
SUV Sales and Single Ladies | Are You Focused on this Untapped Market?

Are You Aware of the Untapped Market?

Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.

And among female car buyers, 40% aren’t married.

“There are single, professional females out there that need vehicles, and you…

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Added by Anne Fleming on June 8, 2016 at 11:01am — No Comments


Influencer
8 Steps to Be the Destination Dealer for Women

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:…

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Added by Anne Fleming on May 18, 2016 at 1:00pm — 2 Comments


Influencer
Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.

Do you know how many women ups visit your store each week? Each…

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Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments


Influencer
Report: 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…

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Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments


Influencer
Report: Analysis of Top 10 Car Brands and Women Buyers

In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.

The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…

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Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments


Influencer
Is Your Dealership Forward Thinking? Really?

  • How well do you adapt to new techniques for improving sales?
  • Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment?
  • Are you confident your departments meet…
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Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments


Influencer
Is Your Relationship with Women Customers like a Yo-Yo?

This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…

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Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments


Influencer
BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.

The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…

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Added by Anne Fleming on February 10, 2016 at 10:38am — No Comments

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