Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Decrease the Gender Gap and Increase Revenue
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…Continue
Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments
Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments
Defining Customer Experience for Long-Term Retention
When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…Continue
Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments
Added by Anne Fleming on August 8, 2018 at 8:30am — No Comments
Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…Continue
Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments
And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…Continue
Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments
Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?
Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…Continue
Added by Anne Fleming on June 20, 2018 at 9:53am — No Comments
Added by Anne Fleming on June 6, 2018 at 9:37am — No Comments
Texting Strategy for Women BuyersContinue
Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments
Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.
Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…
Added by Anne Fleming on May 2, 2018 at 9:00am — No Comments
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…Continue
Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…Continue
Added by Anne Fleming on April 4, 2018 at 6:58pm — No Comments
In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy…Continue
Added by Anne Fleming on March 21, 2018 at 5:00am — No Comments
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…Continue
Added by Anne Fleming on March 7, 2018 at 9:43am — No Comments
Added by CPI Results on February 23, 2018 at 1:25pm — No Comments
CPI scratched the surface in a previous article, …Continue
Added by CPI Results on February 21, 2018 at 11:30am — No Comments
She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing…Continue
Added by Anne Fleming on February 21, 2018 at 9:00am — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.
Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments
Added by Anne Fleming on December 6, 2017 at 12:00pm — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be…Continue
Added by Anne Fleming on November 8, 2017 at 3:00pm — No Comments