Added by Ralph Paglia on June 5, 2018 at 8:30pm —
An opportunity to learn more about online video advertising in conjunction with cable TV advertising...
Added by Ralph Paglia on November 18, 2013 at 3:00pm —
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo wings, watching the Ravens and the 49ers battle it out in New… Continue
Added by Ralph Paglia on February 4, 2013 at 1:00am —
The cars that are being driven on the roads today are more advanced in terms of technology that most people ever thought would happen. And this phenomenon of cars becoming more advanced is only beginning as more and more companies team up with electronic providers to… Continue
Added by Ralph Paglia on February 28, 2012 at 2:48pm —
McLEAN, Va. (Jan. 4, 2012) – The Detroit 3 auto manufacturers – General Motors Co., Ford Motor Co. and Chrysler Group LLC – held a key inventory advantage over their competitors, which led to higher U.S. new car and light truck sales in…
Added by Ralph Paglia on January 22, 2012 at 12:16pm —
Enroll in this Digital Dealer Webinar to Learn How to Sell More with Less Using Technology Driven Processes Powered By Social Media
Join Philip Zelinger President of Ad Agency Online and Founder of AdAgencyOnline.Net on… Continue
Added by Ralph Paglia on September 9, 2011 at 6:00am —
Learn more about Google AdWords with Google's new YouTube channel
Hello from Google,
Your favorite Automotive Marketing… Continue
Added by Ralph Paglia on June 1, 2011 at 11:00pm —
Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?
Automotive Marketers must be aware of blogger expectations to foster good… Continue
Added by Ralph Paglia on May 16, 2011 at 7:00am —
Added by Ralph Paglia on October 29, 2010 at 11:30am —
Added by Ralph Paglia on September 6, 2008 at 12:00pm —
You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.
What Search Engines are these consumers using?
In March 2008,… Continue
Added by Ralph Paglia on August 17, 2008 at 1:30pm —
Drivers paid to retire old cars
- WASHINGTON -- Some U.S. states and Canada are boosting efforts to get older, dirtier cars off the roads. The moves come as people are holding onto vehicles longer than ever, amid a weakening economy. And it's expected that people will hold on to their cars and trucks even longer when new U.S. fuel efficiency rules boosting the industrywide, fleet average to 35 miles… Continue
Added by Ralph Paglia on June 30, 2008 at 7:00am —
Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc
(since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and AM radio stations. dMarc
only had 700 affiliates.
But Google Audio Ads has alienated some radio station owners by trying to force them to… Continue
Added by Ralph Paglia on May 19, 2008 at 3:30pm —
I know this has nothing to do wityh selling cars or supplying dealers with digital marketing tools, but never the less, I do believe this is an important subject worth sharing with the ADM community... The next time you face a row of taps at a beer bar, drink your way through Beer 101, as taught by Father's Office Beer University dean and bartender Hallie Beaune.
Let these drafts guide you through the many flavors of beer, created during the fermentation process when the yeast eats… Continue
Added by Ralph Paglia on March 31, 2008 at 9:30am —
On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue
Added by Ralph Paglia on March 10, 2008 at 9:00pm —
April 12th-13th, 2008 in Atlanta, GA would certainly be a good investment in growing your professional capabilities and career potential. You can get more details on this dynamic, fun and productive seminar event at http://www.ItsMyGoal.com…
Added by Ralph Paglia on February 28, 2008 at 6:30pm —
director of business development provides tips for tying broadband video more closely into the shopping experience.
By Tomer Alpert
There were more than a billion views on Yahoo! Video
in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue
Added by Ralph Paglia on February 22, 2008 at 7:30am —