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All ADM Blog Posts Tagged 'with' (48)

Buyer Persona - Part 1: Methods of Identification

Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.

The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…

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Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments

My experience with automotive training

There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.

I had no knowledge of vehicles CRM's, internet processes, or  telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…

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Added by Nora Nesbitt on February 5, 2013 at 9:00am — 3 Comments

Top 5 Super Bowl Marketing Stories

Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game 

"Sunday! Sunday! Sunday!"

That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…

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Added by Ralph Paglia on February 4, 2013 at 1:00am — 1 Comment

Google+ Gains on Twitter and Facebook

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and…

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Added by Timothy Martell on January 28, 2013 at 9:30am — No Comments

Red Bull Case Study

Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…

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Added by Timothy Martell on December 28, 2012 at 7:09am — No Comments

New Years Resolutions

Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …

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Added by Timothy Martell on December 26, 2012 at 8:26am — No Comments

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 219 Comments

Viral Marketing In The Wake Of The Presidential Debate

Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the…

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Added by Timothy Martell on October 19, 2012 at 8:00am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Despite Risk, Young Drivers Still Text and Drive

It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous.  But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…

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Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments

Toyota Partners with Samsung

The cars that are being driven on the roads today are more advanced in terms of technology that most people ever thought would happen. And this phenomenon of cars becoming more advanced is only beginning as more and more companies team up with electronic providers to…

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Added by Ralph Paglia on February 28, 2012 at 2:48pm — No Comments

Solid December Auto Sales Cap Off 2011 with 10% Increase

McLEAN, Va. (Jan. 4, 2012) – The Detroit 3 auto manufacturers – General Motors Co., Ford Motor Co. and Chrysler Group LLC – held a key inventory advantage over their competitors, which led to higher U.S. new car and light truck sales in…

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Added by Ralph Paglia on January 22, 2012 at 12:16pm — No Comments

Dealers Connecting with Google + Page

Move over Facebook, LinkedIn, and Twitter—there’s a new kid in town! 

At long last Google has opened the door for dealerships and other businesses to get a piece of the Google Plus social hype.    Now Dealers can begin to build their social influence on Google + Page in addition to the already existing social networks.

 …

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Added by Daymond Decker on December 12, 2011 at 7:00pm — No Comments

Webinar: How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Enroll in this Digital Dealer Webinar to Learn How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Join Philip Zelinger President of Ad Agency Online and Founder of AdAgencyOnline.Net on…

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Added by Ralph Paglia on September 9, 2011 at 6:00am — 4 Comments

How QR Codes Can Grow Your Sales

Have you ever heard of a QR code? What exactly is it, and how can it help your business? Keep reading to find out.



Quick Response codes (QR codes) and other two-dimensional codes are experiencing widespread use across the country and globe – and for good reason. Consumers want immediate access to relevant information and QR codes are being used to make that possible.



QR Codes 101



If you’re new to the QR code world, they’re similar to the…

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Added by Dmitriy Goroshin on July 8, 2011 at 5:07pm — No Comments

Google Adwords YouTube Channel

Learn more about Google AdWords with Google's new YouTube channel

 

Hello from Google,…

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Added by Ralph Paglia on June 1, 2011 at 11:00pm — No Comments

Do Women Bloggers Want to Work with Your Dealership?

Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?

Automotive Marketers must be aware of blogger expectations to foster good…

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Added by Ralph Paglia on May 16, 2011 at 7:00am — 6 Comments

Polk / AutoTrader.com article I found interesting and wanted to share with you.

Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice

02/07/2011…

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Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments

Did You Know You Could Do THIS with Google?

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Added by Ralph Paglia on October 29, 2010 at 11:30am — 3 Comments

CityTwist Partners with Marketing Industry Giant, Aspen Marketing Services on Geo-Targeted Email Campaigns

CityTwist Partners with Marketing Industry Giant, Aspen Marketing Services on Geo-Targeted Email Campaigns

08/06/2009 3:36 PM ET



BOCA RATON, Fla., July 7 /PRNewswire/ -- CityTwist (www.citytwist.com), the leader in geo-targeted email marketing, proudly announced that they have formed a partnership with Aspen Marketing Services, the largest privately-held marketing services agency in the United States, to provide geo-targeted email advertising campaigns for its automotive… Continue

Added by David Javor on August 7, 2009 at 12:41pm — No Comments

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