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All ADM Blog Posts Tagged 'with' (58)

Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers

Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.

The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…

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Added by Anne Fleming on April 21, 2014 at 7:42pm — No Comments

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does…

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Added by Anne Fleming on April 16, 2014 at 7:00am — 13 Comments

Relevancy of Reviews with Women: Timing is Everything

Welcome to Women Wednesdays!

Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?

Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?

This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites

– like Google, Yelp, Dealer Rater, Women-Drivers.com etc.  On our site, we have some dealers with…

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Added by Anne Fleming on April 2, 2014 at 4:14pm — No Comments

Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lot of business walking out the door and buying down the street. What can your dealership do to turn more browsers into buyers? We compile a lot of data from dealer reviews, and below are the top three reasons women buy from the dealership they do.

1.Treatment by Sales Person

How well women are treated is the…

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Added by Anne Fleming on March 19, 2014 at 7:00am — 2 Comments

Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?

Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to…

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Added by Anne Fleming on March 18, 2014 at 9:18am — No Comments

Are You Optimizing Sales With Women Customers? Really?

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases,…

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Added by Anne Fleming on March 12, 2014 at 10:12am — 1 Comment

2014: The Year of Women and Reviews

A Win for Engaged Dealers

Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…

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Added by Anne Fleming on January 2, 2014 at 12:41pm — No Comments

The 2013 Women In Remarketing Awards in San Diego

Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.

Other women honored from various aspects and leadership roles, include:

  • Lisa Filippi-Alvarez, @Honda Motor…
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Added by Anne Fleming on November 26, 2013 at 3:19pm — 3 Comments

Ad Age Custom Webcast on Digital Video and TV Advertising

An opportunity to learn more about online video advertising in conjunction with cable TV advertising...

 …

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Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments

Buyer Persona - Part 2: Attributes

Yesterday we discussed the different places to find information on your Buyer Persona, or ideal customer, in your CRM and other data sources. While looking through these sources, you will need to be looking for particular attributes about your ideal customer that will allow you to effectively market your dealership to this group of consumers.

To target your content…

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Added by Rebecca Kon on May 3, 2013 at 6:29am — No Comments

Buyer Persona - Part 1: Methods of Identification

Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.

The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…

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Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments

My experience with automotive training

There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.

I had no knowledge of vehicles CRM's, internet processes, or  telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…

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Added by Nora Nesbitt on February 5, 2013 at 9:00am — 3 Comments

Top 5 Super Bowl Marketing Stories

Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game 

"Sunday! Sunday! Sunday!"

That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…

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Added by Ralph Paglia on February 4, 2013 at 1:00am — 1 Comment

Google+ Gains on Twitter and Facebook

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and…

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Added by Timothy Martell on January 28, 2013 at 9:30am — No Comments

Red Bull Case Study

Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…

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Added by Timothy Martell on December 28, 2012 at 7:09am — No Comments

New Years Resolutions

Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …

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Added by Timothy Martell on December 26, 2012 at 8:26am — No Comments

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 219 Comments

Viral Marketing In The Wake Of The Presidential Debate

Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the…

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Added by Timothy Martell on October 19, 2012 at 8:00am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Despite Risk, Young Drivers Still Text and Drive

It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous.  But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…

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Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments

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