Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments
Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.
What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.
Female customers are the fastest growing…Continue
Added by Anne Fleming on June 11, 2014 at 6:30am — No Comments
Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.
As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…Continue
Added by Anne Fleming on May 19, 2014 at 5:16pm — No Comments
As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater...
Wayne Gretzky, the hockey…Continue
Added by Anne Fleming on May 14, 2014 at 4:00am — No Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
With this Women’s Wednesday we will focus on the Service Drive at your store.
Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer go to the service department where they purchased their vehicle. And, you will never know it is their LAST visit, because they may smile, pay the bill, and never say a word, even…Continue
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…Continue
Added by Anne Fleming on April 24, 2014 at 7:00pm — No Comments
Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.
The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…Continue
Added by Anne Fleming on April 21, 2014 at 7:42pm — No Comments
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does…Continue
Welcome to Women Wednesdays!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites
– like Google, Yelp, Dealer Rater, Women-Drivers.com etc. On our site, we have some dealers with…Continue
Added by Anne Fleming on April 2, 2014 at 4:14pm — No Comments
Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lot of business walking out the door and buying down the street. What can your dealership do to turn more browsers into buyers? We compile a lot of data from dealer reviews, and below are the top three reasons women buy from the dealership they do.
1.Treatment by Sales Person
How well women are treated is the…Continue
Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to…Continue
Added by Anne Fleming on March 18, 2014 at 9:18am — No Comments
Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:
While women influence over 80% of all car purchases,…Continue
Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…Continue
Added by Anne Fleming on January 2, 2014 at 12:41pm — No Comments
Other women honored from various aspects and leadership roles, include:
An opportunity to learn more about online video advertising in conjunction with cable TV advertising...
Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments
Yesterday we discussed the different places to find information on your Buyer Persona, or ideal customer, in your CRM and other data sources. While looking through these sources, you will need to be looking for particular attributes about your ideal customer that will allow you to effectively market your dealership to this group of consumers.
To target your content…Continue
Added by Rebecca Kon on May 3, 2013 at 6:29am — No Comments
Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.
The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…Continue
Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments
There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.
I had no knowledge of vehicles CRM's, internet processes, or telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…Continue