Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Irvine, CA –March 22nd,…Continue
Added by Crystal Hartwell on March 22, 2018 at 10:00am — No Comments
Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service drive. But being told “No” isn’t always a…Continue
Added by CPI Results on March 15, 2018 at 6:37am — No Comments
Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Finding yourself in the harsh situation of being caught up in a car accident might be troubling, stressful and scary at the same time. This is the reason why you are going to need some information to calm you down and make you think wisely about the issue. Even though you will say that you can do anything at the…Continue
Added by Cynthia Madison on November 19, 2017 at 7:00am — No Comments
Vehicle wraps are one of the cheapest forms of advertising available. The one time cost of having the car wrap installed on your vehicle will pay dividends over a long time as you drive your vehicle. When you consider how many cars are on the road each day, you know that every person you…Continue
Added by Benjamin Okoro on August 5, 2017 at 9:40am — No Comments
Your Apple device can be used as an extra display unit for your Mac device. For the achievement of this purpose a special app has been designed which is known as the duet app. It uses lightning or 30 pin cable for changing your iPad or Apple device to a new additional monitor display unit.…
Added by Julian Wang on May 16, 2016 at 12:30am — No Comments
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
Added by Anne Fleming on January 13, 2016 at 10:30am — No Comments
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…Continue
Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…Continue
Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…Continue
Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments
Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments
You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:
Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…Continue
Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…Continue
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?
Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments