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All ADM Blog Posts Tagged 'white' (8)


Influencer
Emerging Interactive Content

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.

 

As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming…

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Added by sara callahan on October 12, 2015 at 5:30am — 2 Comments


Influencer
Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…

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Added by sara callahan on May 13, 2015 at 6:00am — No Comments


Influencer
Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a…

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Added by Richard Holland on April 24, 2014 at 5:00am — No Comments


Influencer
Young, Wired Auto Service Consumers Intensely Price and Convenience-Driven - and Most Receptive to Dealer Loyalty Programs - According to New Study

DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:

 

  • Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
  • Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
  • 2 in 3…
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Added by Crystal Hartwell on March 28, 2012 at 6:57am — No Comments


Influencer
New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
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Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

Power In Numbers: Can we crowdsource an e-book?

Recently I've been extremely interested in group dynamics and social sharing for the greater good of the community. Though not a new concept, it has certainly exploded with the growth of platforms like LinkedIn,…

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Added by Stephen Murphy on July 25, 2011 at 1:26pm — No Comments


Influencer
J.D. Power and Associates Announces the Death of Demographics

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.



Looking at…

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Added by Amanda Meuwissen on June 21, 2011 at 6:48am — 1 Comment


Influencer
The Automotive Social Media Mindset

Before learning techniques, you must enter into a social media mindset. Being active and involved in social networks currently is not necessarily the only thing that you’ll need to enter into the right mindset. You’ll have to step away from the selling part of business to understand the best way to sell on social media.…

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Added by J.D. Rucker on February 17, 2011 at 10:33am — No Comments

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