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All ADM Blog Posts Tagged 'west' (14)

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

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Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play.

 

In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…

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Added by sara callahan on September 26, 2018 at 7:00am — No Comments

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want.…

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Added by sara callahan on September 12, 2018 at 6:30am — No Comments

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…

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Added by sara callahan on August 29, 2018 at 6:57am — No Comments

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

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Added by sara callahan on July 12, 2018 at 6:30am — No Comments

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

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Added by sara callahan on June 28, 2018 at 6:30am — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

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Added by sara callahan on May 24, 2018 at 6:30am — No Comments

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

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Added by sara callahan on May 17, 2018 at 6:30am — No Comments

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you…

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Added by sara callahan on May 10, 2018 at 6:30am — No Comments

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “…

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Added by sara callahan on January 24, 2018 at 6:46am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead,…

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Added by sara callahan on December 22, 2017 at 6:30am — 3 Comments

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…

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Added by sara callahan on November 16, 2017 at 6:30am — No Comments


Influencer
Trusting the well being of your car on an expert

Image Courtesy: …

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Added by Allan Lloyd on October 26, 2015 at 10:00pm — No Comments

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