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All ADM Blog Posts Tagged 'weselldigitally.com' (47)

Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…

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Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO [Part 2]

My first post on this topic proved to be unexpectedly popular.  So I have decided to build on it with the addition of some empirical data to help demonstrate the fallacy that if you litter YouTube with poor quality inventory videos it…

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Added by Joe Schwartz on February 5, 2013 at 12:30pm — 12 Comments

Top 10 Ways to Optimize Your Business YouTube Channel [Infographic]

The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on.  So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…

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Added by Joe Schwartz on February 4, 2013 at 7:30am — 7 Comments

Automotive Video Marketing: Campaign Planning & Development Roadmap [Infographic]

"How should I go about developing my automotive video marketing campaign?" It's a question I hear often from dealers.  Here is a simple infographic we created to provide you with some answers.…

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Added by Joe Schwartz on February 3, 2013 at 12:00pm — No Comments

Are You Mobilized? 10 Tips for Optimizing Your Website for Mobile Devices [Pro Tips]

Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent)  look to make a purchase within the day. However 36 percent of…

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Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes

Auto brand leverages power of News Feed via live events, social ads and teasers

This caught my attention as I was browsing the ad media so I am sharing the ADWEEK story on ADM.

Statistics and opinions…

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Added by Joe Schwartz on January 30, 2013 at 8:15am — No Comments

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT]

In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…

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Added by Joe Schwartz on January 28, 2013 at 7:00pm — 2 Comments

Twitter Makes Automotive Video Marketing More Accessible With New Mobile App

What is Twitter Vine?

On Jan 24, Twitter announced the launch of its new, integrated mobile video app called Vine. Twitter…

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Added by Joe Schwartz on January 27, 2013 at 11:22am — No Comments

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in …

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Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content

When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…

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Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments

Most Exciting Digital Marketing Opportunities In 2013 [CHART]

In case there was any doubt about our priorities...

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, …

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Added by Joe Schwartz on January 22, 2013 at 9:00am — 15 Comments

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and plan.  There are a number of elements that go into formulating the distribution approach:

1)   Campaign objectives…

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Added by Joe Schwartz on January 22, 2013 at 8:00am — No Comments

What Facebook Paid Messages Could Mean for Brands

Paid messages may make the service more relevant and appealing to social media marketers

In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the…

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Added by Joe Schwartz on January 21, 2013 at 12:00pm — No Comments

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

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Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments

The Fourth Commandment of Automotive Video Marketing: Be Social

When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…

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Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments

The Third Commandment of Automotive Video Marketing: Use The Word Video

DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.

Every YouTube video resides on its own…

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Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments

The Second Commandment of Automotive Video Marketing: Use Transcriptions

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…

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Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments

The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

Like on-page text content, video SEO requires the same kind of in-depth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like…

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Added by Joe Schwartz on January 17, 2013 at 9:56am — No Comments

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