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All ADM Blog Posts Tagged 'websites' (83)

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

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Added by J.D. Rucker on September 28, 2014 at 3:15pm — 12 Comments

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…

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Added by Paul Accinno on September 18, 2014 at 9:58pm — 1 Comment

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

Which Should You Choose: Adaptive or Responsive Design?



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

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Added by CDK Global on August 20, 2014 at 10:51am — 3 Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

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Added by CDK Global on August 20, 2014 at 9:00am — 2 Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

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Added by CDK Global on August 14, 2014 at 11:30am — 1 Comment

5 Ways to Win an Automotive Shopper's Heart

Five Proven Ways to Win

the Hearts and Minds of Car Buyers... 



Written by Nicholas…

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Added by CDK Global on August 8, 2014 at 11:00am — 4 Comments

Responsive Websites are NOT a Fad

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…

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Added by Paul Accinno on July 31, 2014 at 10:10am — 2 Comments

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…

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Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…

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Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by CDK Global on July 17, 2014 at 8:30am — No Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by CDK Global on July 10, 2014 at 10:30am — 1 Comment

PROMINENT INTERNET MARKETING EXECUTIVES RECEIVE RECOGNITION AND INVITATION FOR COBALT SYSTEMS

"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …

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Added by Manny Luna on June 26, 2014 at 1:30am — No Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

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Added by CDK Global on June 17, 2014 at 11:00am — 8 Comments

Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!

Updating and making changes will aid in the success of other automotive dealerships nationwide.

THE GMC SHOWROOM…

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Added by Manny Luna on June 11, 2014 at 8:30pm — 10 Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by CDK Global on May 21, 2014 at 4:57pm — 8 Comments

A Trend That Can't Be Ignored...The Savvy Consumer

car buying trends

 

"Consumers are more savvy than ever. Everyone knows this, this is not new. They know what they want and more importantly they don't want to be sold something they don't want."



This trend of the savvy, informed consumer is affecting the automotive sector as ninety-four percent of potential car buyers research different cars online before they purchase.…

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Added by Scott Parrott on May 2, 2014 at 8:21am — No Comments

Four measures for quality leads from live chat

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

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Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments

Top 7 #AutoMarketing Priorities

Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…

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Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments

Weather event proves value of hosted website chat

As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…

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Added by Big Tom LaPointe on January 7, 2014 at 10:11am — 1 Comment

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