Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…Continue
Added by Paul Potratz on June 24, 2016 at 10:38am — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments
Being one of Europe’s fastest growing economies, Poland is an attractive location for international businesses. Traditionally, most rely on paid search ads and social media, but often overlooked press releases pitched to targeted local news websites can easily result in massive exposure for your brand and products. To help your online marketing strategy, I’ve prepared a list with the top niche press release websites in Poland:
Added by Ljuben Georgiev on January 23, 2016 at 9:00am — No Comments
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
Anyone who has hung in the car business as a sales pro can look back at their early days on the floor and remember who taught them their biggest lessons. Perhaps one of the biggest (and most challenging) lessons for me was truly understanding the message of one sales manager: “They ain’t coming back.”
Added by Big Tom LaPointe on January 11, 2015 at 3:27pm — No Comments
When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead…Continue
Added by Jeffery Sterns on December 31, 2014 at 12:58pm — No Comments
|by Jillian Overmyer, Account Advocate|
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…Continue
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…Continue
If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…Continue
|by Rob Campbell, Performance Improvement Consultant|
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …Continue
Added by CDK Global on September 3, 2014 at 12:25pm — No Comments
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …Continue
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…Continue
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…Continue
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…Continue
Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments