ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…Continue
Added by J.D. Rucker on January 23, 2014 at 2:30am — No Comments
As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…Continue
NJSEOs is a Professional Website Design & Internet Marketing Company based out of New Jersey with clients throughout the East Coast. All of our clients' websites are built to their liking with approved design samples, engineered to understand Google's algorithm changes regarding SEO and optimized on a monthly basis to increase their overall rankings and drive new traffic.
We have worked with many small automotive businesses…Continue
Added by Jonathan Morales on November 18, 2013 at 9:50am — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…Continue
Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
Videos need to be properly submitted to Google on a site map. Then Google will rank your page up on organic searches. Also, is best to have the video and a transcription of the video so web crawlers (Google, yahoo, etc) can pick up both. Video is becoming the most important marketing tool for the web.
Added by Manny Luna on February 7, 2013 at 11:30pm — No Comments
I wanted to share the progress I've made on a new theme for Dealer Commerce. The guts of any dealer website predominantly revolve around the search and details pages. I thought it was pretty critical to really nail these pages on each custom theme I build. Here's what I've come up with so far:
The goal of the…Continue
Added by Chris Cachor on December 29, 2012 at 12:30am — No Comments
There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…Continue
There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…Continue
This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.
To summarize the series to…Continue
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective…Continue
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…Continue
As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events with experience in everything from selling the ticket, arranging…Continue
Dealers United Selects KPA from 70 Website Vendors for August Member Deal
In addition to the website deal, current Dealers United members can take advantage of SEO services offered by KPA
Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website…Continue
Added by Patric Timmermans on August 7, 2012 at 7:29am — No Comments
Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately…Continue
Added by Timothy Martell on July 31, 2012 at 5:37am — No Comments
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
It has been an amazing week here at the offices of AutoVelocity™. We are seeing many exciting things take place in the industry and it's awesome to be a part of it.
As I sit in my office this morning and do my routine check up on our clients websites, I am noticing a growing trend in the industry which…Continue
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…Continue
Nearly every day that I meet with dealers, I’m going over statistics. The metrics that dealers are most interested in are always the same: leads, leads, leads. I constantly field questions like: “Why are my email leads down this month?” “Great, my phone leads are up!” “Why are my hours and directions visits… wait, what are those again?” Sounds familiar, doesn’t it?
The truth is, this fixation on leads is short-sighted. According to a 2011 study done by AutoTrader.com and Polk* 69% of…Continue