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All ADM Blog Posts Tagged 'websites' (73)

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by Cobalt on July 17, 2014 at 8:55am — No Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

PROMINENT INTERNET MARKETING EXECUTIVES RECEIVE RECOGNITION AND INVITATION FOR COBALT SYSTEMS

"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …

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Added by Manny Luna on June 26, 2014 at 1:30am — No Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

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Added by Cobalt on June 17, 2014 at 11:00am — 8 Comments

Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!

Updating and making changes will aid in the success of other automotive dealerships nationwide.

THE GMC SHOWROOM…

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Added by Manny Luna on June 11, 2014 at 8:30pm — 10 Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by Cobalt on May 21, 2014 at 4:57pm — 8 Comments

A Trend That Can't Be Ignored...The Savvy Consumer

car buying trends

 

"Consumers are more savvy than ever. Everyone knows this, this is not new. They know what they want and more importantly they don't want to be sold something they don't want."



This trend of the savvy, informed consumer is affecting the automotive sector as ninety-four percent of potential car buyers research different cars online before they purchase.…

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Added by Scott Parrott on May 2, 2014 at 8:21am — No Comments

Four measures for quality leads from live chat

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

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Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments

Top 7 #AutoMarketing Priorities

Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…

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Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments

Weather event proves value of hosted website chat

As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…

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Added by Big Tom LaPointe on January 7, 2014 at 10:11am — 2 Comments

About NJSEOs

NJSEOs is a Professional Website Design & Internet Marketing Company based out of New Jersey with clients throughout the East Coast. All of our clients' websites are built to their liking with approved design samples, engineered to understand Google's algorithm changes regarding SEO and optimized on a monthly basis to increase their overall rankings and drive new traffic. 

We have worked with many small automotive businesses…

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Added by Jonathan Morales on November 18, 2013 at 8:50am — No Comments

Top Ten Blogs and News for Auto Dealers: August 19th-23rd

ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…

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Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments

An Infographic for Your Auto Dealer Marketing Bible

In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…

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Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy



Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…

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Added by J.D. Rucker on December 8, 2012 at 9:00pm — 6 Comments

Questions You Should Ask Your Website

There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…

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Added by Michael Cirillo on December 7, 2012 at 10:00pm — 7 Comments

Google Analytics For Car Dealers - Part III by Brian Pasch

This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.  

To summarize the series to…

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Added by Brian Pasch on October 13, 2012 at 3:22am — 1 Comment

Google Analytics For Car Dealers - Part II by Brian Pasch

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

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Added by Brian Pasch on October 11, 2012 at 3:30pm — 2 Comments

Are Your Marketing Priorities Aligned With What Google Analytics Says Is Important?

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 12:36pm — 6 Comments

AutoCon 2012...a 10 out of 10!!

AutoCon! Wow! What a success!! (at least from the attendee’s side!)

As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events  with experience in everything from selling the ticket, arranging…

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Added by Jeffery Sterns on September 17, 2012 at 12:30pm — 4 Comments

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