Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Rob Campbell, Performance Improvement Consultant|
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …Continue
Added by Cobalt on September 3, 2014 at 12:25pm — No Comments
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …Continue
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…Continue
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…Continue
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…Continue
Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments
|by Heidi Suke, Account Advocate|
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…Continue
Added by Cobalt on July 17, 2014 at 8:30am — No Comments
Cross Channel Advertising Optimization
|by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence & Part-time Digital Demystification Delegate at Cobalt.|
Are you tired…Continue
Added by Manny Luna on June 26, 2014 at 1:30am — No Comments
|by Joe Tarell, Performance Improvement Consultant|
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…Continue
Updating and making changes will aid in the success of other automotive dealerships nationwide.
THE GMC SHOWROOM…Continue
Keeping up with Google
We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…Continue
This trend of the savvy, informed consumer is affecting the automotive sector as ninety-four percent of potential car buyers research different cars online before they purchase.…
Added by Scott Parrott on May 2, 2014 at 8:21am — No Comments
As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?
Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments
Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…Continue
Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments
As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…Continue
NJSEOs is a Professional Website Design & Internet Marketing Company based out of New Jersey with clients throughout the East Coast. All of our clients' websites are built to their liking with approved design samples, engineered to understand Google's algorithm changes regarding SEO and optimized on a monthly basis to increase their overall rankings and drive new traffic.
We have worked with many small automotive businesses…Continue
Added by Jonathan Morales on November 18, 2013 at 8:50am — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments