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Ketty Colom's Blog Posts Tagged 'website' (5)

Patrick BMW Offers Customer a Choice--and it Pays Off!

Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…

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Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments

Don't EVER Chat Like This

There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…

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Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments

Optimizing Your Dealership's FAQ

Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it?  Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.

A savvy …

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Added by Ketty Colom on December 13, 2012 at 8:44am — No Comments

Landing Page Optimization

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

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Added by Ketty Colom on August 31, 2012 at 6:50am — 5 Comments

Graphic Placement Makes a Difference- Tips to Improve your Website!





More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same …

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Added by Ketty Colom on June 6, 2012 at 11:24am — No Comments

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