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Paul Potratz's Blog Posts Tagged 'website' (5)

Tired of being in a Selfish Relationship?





This week on Think Tank Tuesday learn how to be a resource for your customer. Find out if your web strategy is effective and if it's acting as a shopping tool for the customer. When your website is a resource for your customer, you'll see lower bounce rates, longer time spent on website, and higher conversion rates. It's time to start developing content for your… Continue

Added by Paul Potratz on March 6, 2013 at 7:38am — No Comments

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…

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Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments

The Time is Here, and It is Growing at Mach Speeds

Auto Dealership Website Analytics This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.



Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…

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Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.



As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

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