Sorry for the the sensationalist title but the fact of the matter is dealerships are getting fleeced on their websites. We took a realistic look at what dealerships spend over a five year period on their websites. So many dealerships are afraid to take control of their own website. It really is quite easy when you have the website built using an open source content management system. You can still display inventory easily, update specials and so much more. The video below explains a little more… Continue
Added by Indie Results on April 8, 2009 at 9:31am —
By Lance Winslow
Not long ago I was in Las Vegas for an International Industry Convention, and I asked a question, which was apparently, a pretty good question, but not too common. The person running the booth asked if he could video tape the question and answer session for their company's website? At first, I was taken aback, but then thought, what the heck, sure I told him.
I then repeated the question for the camera,… Continue
Added by Lance Winslow on April 6, 2009 at 8:42pm —
Hello all, I have been getting a lot of questions lately about links, everyone wants them and there seems to be some fundamental misunderstandings at times about what an ideal link is, and how links effect search engine rankings. I blogged about it, and then made a video to share out on a few sites. I didn't want to post the same article all over the web so I went with video instead. If you choose you can read the article on… Continue
Added by Indie Results on April 3, 2009 at 12:36pm —
Sorry for the promotional post but I really have to get the word out there.
Boost Your Show-Room traffic tenfold with SEO
Internet marketing has grown rapidly over the past decade in auto sales, as more and more people compile their research online. With the current economic downturn hitting the auto dealership industry hard, Search Engine Optimization (SEO) has become one of the most significant methods of advertising to boost your auto sales locally, nationally, and… Continue
Added by Indie Results on March 25, 2009 at 10:30am —
No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:
1. Wait for the next 'up' and work in the same manner as before
2. Create, extend and perpetuate a brand and destination where people want to interact with you
The result will be massively different but the actions required are not so disparate.… Continue
Added by Gary May on February 5, 2009 at 4:27pm —
Click HERE for video
When contacting dealerships and dealer groups I have noticed an interesting trend. This trend is NOT display what the manufacturer ends up spending millions on every month....advertising incentives and rebates on TV, radio and print.
When researching dealer sites we have noticed about 80% of dealer sites are not posting current incentive and rebate… Continue
Added by Nick on January 29, 2009 at 8:30am —
When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue
Added by Gary May on January 8, 2009 at 11:22pm —
Here are Three things I've come to realize as an retail ecommerce expert turned automotive marketing professional:
1. The interactive dealership body has exploded over the past 5 years.
2. Dealership website are looking all too much the same.
3. Dealerships are falling victim to the "Cookie Cutter".
If your dealership isn't leasing a web solution from Dealer.com, your likely running on a TK Carsite, eBizAuto or Dealerskin web platform. Wow....Not much room… Continue
Added by John Cisar on December 19, 2008 at 2:00pm —
No matter how tightly or loosely your association with the automotive industry, this is a month of reckoning for so many reasons. But most are still in 'wait and see mode'. That just flat out can't be comfortable and it's not right, so why is it done? If you'd had the proverbial crystal ball, what would you have done months ago (if not years)?
It is interesting to hear about some level of negative consumer sentiment or backlash about the Toyota 0% advertising. When was the last time… Continue
Added by Gary May on December 4, 2008 at 11:15am —
Links links and more links something every website desires, especially in the dealership world where it is difficult to obtain high quality links. In many early link building campaigns where quantity still ruled over quality a lot of crummy link profiles were created. Now, to explain what a link profile is, that is basically the list of websites linking to yours, what pages they are linking to, where the links are coming from and the anchor text used in the link. If you are not familiar with… Continue
Added by Indie Results on November 11, 2008 at 9:00pm —
Just finished the new website come check it out...http://www.carfam.com
This site for the people in the Auto Industry and Consumers to make all of our lives easier when searching information on cars.
Added by RAZ on October 28, 2008 at 7:04am —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
Added by Ralph Paglia on August 27, 2008 at 3:30pm —
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm —
This is a blog entry where I will probably irritate a few people.
Those that have known me for any length of time will know that I don't theorize without… Continue
Added by Ralph Paglia on January 6, 2008 at 8:30pm —
Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success? Continue
Posted by Ralph Paglia
I would like to start this posting by proposing that the Internet be…
Added by Ralph Paglia on January 5, 2008 at 1:30pm —