“It is not the ship so much as the skillful sailing that assures the prosperous voyage.” Curtis
A Clear Destination
Where is your website taking you? Have you charted its course? If not, then your website will act as a rudderless ship. You’ll be floating towards an unknown destination with unintentional results. If you want this journey on the web to bear fruit, decide on a destination, plot your course, and set sail.
The purpose of a website is its destination. It… Continue
Added by Mel Hogan on September 11, 2009 at 4:41am —
Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Like a shiny new toy I have seen the blogs fill with internet managers talking about social media, the blogs I have posted about social media have gotten 5X the attention in comments than that of others, it seems many are scrambling to involved, as they should. In Fact I recently read an article that the new Mac OS, Snow Leopard is integrated… Continue
Added by Larry Bruce on August 28, 2009 at 10:02am —
Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon.
Speed is a key element in lead conversion maximization.
In the world of sports we hear about the importance of speed from the broadcast announcers as they
call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a… Continue
Added by Jeff Ward on June 17, 2009 at 8:48pm —
98% of web surfers use search engines. In fact, you probably have one as your homepage. According to public traffic stats, Google is number one right now, followed by Yahoo!, MSN, and Ask.
You should be able to guess where I am going with this…
Search engine advertising has always been the best way to get visitors to your website; and always will be.
First of all, natural search engine traffic is free; and second of all,… Continue
Added by Jason C on May 19, 2009 at 11:59am —
There are a lot of website directories out there on the web. Likely millions. There are several that are part of every core SEO plan. Below is a video recap of what directories you MUST list in. Read the full post… Continue
Added by Indie Results on April 28, 2009 at 8:03am —
Looking forward to placing names to faces out in Vegas! If you're going to DD6 and would like to meet up, call or shoot me a text.. (702) 326 6447
See ya out there :)
Added by Matthew Cole on April 17, 2009 at 11:12am —
Workin' it! Set to Launch this week.. > testmode http://188.8.131.52 - Eastwood Truck (First Canadian Site) http://184.108.40.206 - Murdock of Logan (3 Hyundai Sites) http://220.127.116.11 - Beck Toyota (Preping for Digital Dealer) http://munday-chevrolet.com/new (Platform Upgrade - Freshen Up Interface)
Added by Matthew Cole on April 15, 2009 at 2:58pm —
Sorry for the the sensationalist title but the fact of the matter is dealerships are getting fleeced on their websites. We took a realistic look at what dealerships spend over a five year period on their websites. So many dealerships are afraid to take control of their own website. It really is quite easy when you have the website built using an open source content management system. You can still display inventory easily, update specials and so much more. The video below explains a little more… Continue
Added by Indie Results on April 8, 2009 at 9:31am —
By Lance Winslow
Not long ago I was in Las Vegas for an International Industry Convention, and I asked a question, which was apparently, a pretty good question, but not too common. The person running the booth asked if he could video tape the question and answer session for their company's website? At first, I was taken aback, but then thought, what the heck, sure I told him.
I then repeated the question for the camera,… Continue
Added by Lance Winslow on April 6, 2009 at 8:42pm —
Hello all, I have been getting a lot of questions lately about links, everyone wants them and there seems to be some fundamental misunderstandings at times about what an ideal link is, and how links effect search engine rankings. I blogged about it, and then made a video to share out on a few sites. I didn't want to post the same article all over the web so I went with video instead. If you choose you can read the article on… Continue
Added by Indie Results on April 3, 2009 at 12:36pm —
Sorry for the promotional post but I really have to get the word out there.
Boost Your Show-Room traffic tenfold with SEO
Internet marketing has grown rapidly over the past decade in auto sales, as more and more people compile their research online. With the current economic downturn hitting the auto dealership industry hard, Search Engine Optimization (SEO) has become one of the most significant methods of advertising to boost your auto sales locally, nationally, and… Continue
Added by Indie Results on March 25, 2009 at 10:30am —
No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:
1. Wait for the next 'up' and work in the same manner as before
2. Create, extend and perpetuate a brand and destination where people want to interact with you
The result will be massively different but the actions required are not so disparate.… Continue
Added by Gary May on February 5, 2009 at 4:27pm —
Click HERE for video
When contacting dealerships and dealer groups I have noticed an interesting trend. This trend is NOT display what the manufacturer ends up spending millions on every month....advertising incentives and rebates on TV, radio and print.
When researching dealer sites we have noticed about 80% of dealer sites are not posting current incentive and rebate… Continue
Added by Nick on January 29, 2009 at 8:30am —
When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue
Added by Gary May on January 8, 2009 at 11:22pm —
Here are Three things I've come to realize as an retail ecommerce expert turned automotive marketing professional:
1. The interactive dealership body has exploded over the past 5 years.
2. Dealership website are looking all too much the same.
3. Dealerships are falling victim to the "Cookie Cutter".
If your dealership isn't leasing a web solution from Dealer.com, your likely running on a TK Carsite, eBizAuto or Dealerskin web platform. Wow....Not much room… Continue
Added by John Cisar on December 19, 2008 at 2:00pm —
No matter how tightly or loosely your association with the automotive industry, this is a month of reckoning for so many reasons. But most are still in 'wait and see mode'. That just flat out can't be comfortable and it's not right, so why is it done? If you'd had the proverbial crystal ball, what would you have done months ago (if not years)?
It is interesting to hear about some level of negative consumer sentiment or backlash about the Toyota 0% advertising. When was the last time… Continue
Added by Gary May on December 4, 2008 at 11:15am —
Links links and more links something every website desires, especially in the dealership world where it is difficult to obtain high quality links. In many early link building campaigns where quantity still ruled over quality a lot of crummy link profiles were created. Now, to explain what a link profile is, that is basically the list of websites linking to yours, what pages they are linking to, where the links are coming from and the anchor text used in the link. If you are not familiar with… Continue
Added by Indie Results on November 11, 2008 at 9:00pm —
Just finished the new website come check it out...http://www.carfam.com
This site for the people in the Auto Industry and Consumers to make all of our lives easier when searching information on cars.
Added by RAZ on October 28, 2008 at 7:04am —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
Added by Ralph Paglia on August 27, 2008 at 3:30pm —
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm —