Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…Continue
Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments
|by Christy Roman, Now Marketplace Owner|
I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…Continue
Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each…Continue
Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments
It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…Continue
Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.
When your dealership’s website opens on a browser, what is the first thing customers see?…Continue
Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments
Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…Continue
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…Continue
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.
If the searcher is not taken directly to the content they…Continue
Added by Brian Cox on August 25, 2014 at 4:00am — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments
We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.
So, as we always do, we decided to gather the data, set up the experiment and test…Continue
Your standards should be exactly the same for your live chatting team. But how are…Continue
Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments
If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:
- They don't…Continue
The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?
Well, how many people have you heard say that…Continue
Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments
In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…Continue
Added by Richard Holland on May 30, 2014 at 4:30am — No Comments
Problems that affect search results are popping up left and…Continue
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…Continue
Added by Big Tom LaPointe on April 7, 2014 at 7:45am — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
Filtering through hundreds of articles that address SEO, CSI, online ratings, and how to maximize social media marketing, sometimes I can't help but wonder if companies are actually paying attention to real customers and what those customers REALLY think. This incredible viral video that…Continue
1. Sales wise 2013 seemed like a strong comeback year for the industry. What activities or trends do you think helped dealers this year?
This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…Continue
Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments