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All ADM Blog Posts Tagged 'website' (146)

Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…


Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments

How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…


Added by David Metter on October 15, 2015 at 5:30am — 1 Comment

3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

Redesigned offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19

Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the…


Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…


Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments

Wall Street Versus Your Dealership - Are We At War and Don't Even Know It?

An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…


Added by Joe Orr on September 9, 2015 at 5:30am — 1 Comment

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…


Added by Larisa Bedgood on September 3, 2015 at 11:30am — No Comments

Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…


Added by David Metter on August 13, 2015 at 5:30am — No Comments

Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…


Added by David Metter on August 7, 2015 at 5:30am — 1 Comment

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises…


Added by Timmy D. James on July 13, 2015 at 5:30am — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…


Added by David Metter on May 29, 2015 at 5:30am — No Comments

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…


Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments

Auto/Mate Launches New Website With More Dealership Management System Educational Resources for Auto Dealers


ALBANY, N.Y. – February 2nd, 2015 – Auto/Mate Dealership Systems ( today announced the launch of a new website with more dealership management system (DMS) educational resources for auto dealers. The new website is easier to navigate and optimized for mobile devices, so dealers can access the latest company news and DMS information on the go.…


Added by Mike Esposito on February 2, 2015 at 5:30am — No Comments

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…


Added by J.D. Rucker on January 21, 2015 at 12:30pm — 10 Comments

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.

Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…


Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…


Added by Brian Cox on November 11, 2014 at 5:30am — No Comments

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…


Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments

What Women Want: How to Connect with The Modern Female Car Buyer

 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…


Added by CDK Global on October 23, 2014 at 8:30am — 2 Comments

More Traffic or Better Converting Websites? Why Choose?

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…


Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments

Are You Getting the Most Out of Your Dealership's Website?

Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…


Added by CDK Global on October 15, 2014 at 2:39pm — 5 Comments

Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.


The ultimate goal of each…


Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments

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