Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments
Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the…Continue
Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…Continue
Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
It is no secret that mobile usage and digital media in general has climbed over the last decade. What used to be only accessible at your desktop, is now available right in your pocket. Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional? There no longer is a question of…Continue
Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the…Continue
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…Continue
Added by Kim Orr on June 29, 2016 at 7:01am — No Comments
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…
Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people…Continue
Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue