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All ADM Blog Posts Tagged 'website' (176)

How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…


Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments

Effective Ways to Reduce Bounce Rate of Your Website

Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.

This metric is known as the bounce rate.

The bounce rate of your website measures the…


Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.


There was a time in my career when dealers used to complain about having to take multiple…


Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments

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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments

Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.


So, what do managers do when they get nervous in the middle of the month – perhaps sales…


Added by Joe Orr on September 14, 2016 at 5:53am — No Comments

The Red or Blue Pill Is No Longer a Choice

In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…


Added by Joe Orr on August 5, 2016 at 5:44am — No Comments

Tesla is NOT the big bad wolf of retail - here's why

Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…


Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments

Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…


Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments


  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…


Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments

How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the…


Added by Paul Potratz on July 1, 2016 at 12:00pm — 1 Comment

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…


Added by Kim Orr on June 29, 2016 at 7:01am — No Comments

Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.

If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…


Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments

Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people…


Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments

Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is…


Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…


Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments

It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…


Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments

Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.

Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…


Added by Tony Orlando on May 27, 2016 at 5:00am — 3 Comments

4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…


Added by David Metter on May 10, 2016 at 1:14pm — No Comments

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.

• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70%…


Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.


This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…


Added by Timmy D. James on April 29, 2016 at 6:20am — 1 Comment

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