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All ADM Blog Posts Tagged 'website' (135)

More Traffic or Better Converting Websites? Why Choose?

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…

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Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 8 Comments

Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.

 

The ultimate goal of each…

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Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments

Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…

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Added by Jeffery Sterns on October 8, 2014 at 1:36am — 1 Comment

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments

Search Engine Optimization: How it Can Boost Traffic to a Company Website

Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…

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Added by Manny Luna on September 4, 2014 at 10:00pm — 1 Comment

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…

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Added by Brian Cox on August 29, 2014 at 4:34am — 6 Comments

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they…

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Added by Brian Cox on August 25, 2014 at 4:00am — No Comments

The Benefits of Video Marketing ~ Internet Marketing Tips!

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…

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Added by Manny Luna on August 21, 2014 at 2:00am — No Comments

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

Your Sales Team & Live Chat Associates Are Not That Different

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are…

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Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments

Offline Chat = General Voicemail Box

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…

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Added by Big Tom LaPointe on June 21, 2014 at 8:58pm — 2 Comments

Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…

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Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments

5 Reasons Video Can Help Increase Service Revenue

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…

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Added by Richard Holland on May 30, 2014 at 4:30am — No Comments

I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?

Dealers, there’s something fishy going on with the major automotive website providers.

Problems that affect search results are popping up left and…

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Added by Timothy Martell on May 20, 2014 at 9:30am — 114 Comments

How to Leverage Existing Site Traffic for Higher Quality Leads

There is something going on with dealership websites that needs to stop ASAP!

It’s something that should be pretty obvious, but clearly isn’t.

Know…

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Added by Michael Cirillo on May 6, 2014 at 6:59am — 2 Comments

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

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Added by Big Tom LaPointe on April 7, 2014 at 7:45am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

How do customers see your dealership? How do you?

Filtering through hundreds of articles that address SEO, CSI, online ratings, and how to maximize social media marketing, sometimes I can't help but wonder if companies are actually paying attention to real customers and what those customers REALLY think. This incredible viral video that…

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Added by Big Tom LaPointe on January 2, 2014 at 9:22am — 10 Comments

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?

 

This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…

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Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments

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