Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on May 5, 2020 at 12:30pm — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened...
Just because I believe in the…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments
Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…Continue
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …Continue
Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments
Added by Ralph Paglia on May 3, 2011 at 7:30am — No Comments