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All ADM Blog Posts Tagged 'walkaround' (10)

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is,…

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Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments

Could Periscope Be In Your Dealership’s Marketing Future?

In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on many…

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Added by Paul Moran on June 10, 2015 at 6:30am — No Comments

How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…

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Added by Timmy D. James on June 8, 2015 at 6:00am — 1 Comment

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is…

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Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

 

The days of reading long text…

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Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment


Influencer
A Better Way for Ken Beam to Create Walk Around Videos

We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.

Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.

My company has created the easiest, fastest and most powerful way to create truly…

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Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments

{Video}How to do a great video walkaround of a vehicle...

Hello everyone!

The video below is a 'How To' for Car Dealers who want to start recording their own video walkarounds, either to go into their online inventory or sent to enquiring customers.

If you have already started with video walkarounds, we hope that you can draw some points from our technique which works successfully for many dealers here in the UK.…

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Added by Rorie Hannigan on April 16, 2012 at 6:46am — No Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

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Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

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