Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.
Therefore, reaching that customer…Continue
Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments
In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on many levels, including e-mail, text, chat, video and social…Continue
Added by Paul Moran on June 10, 2015 at 6:30am — No Comments
All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are handled – from speed of reply to the content in the reply…Continue
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…Continue
Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today. The…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.
The days of reading long text descriptions and features of vehicles on websites are…Continue
We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.
Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.
My company has created the easiest, fastest and most powerful way to create truly…Continue
Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments
The video below is a 'How To' for Car Dealers who want to start recording their own video walkarounds, either to go into their online inventory or sent to enquiring customers.
If you have already started with video walkarounds, we hope that you can draw some points from our technique which works successfully for many dealers here in the UK.…Continue
Added by Rorie Hannigan on April 16, 2012 at 6:46am — No Comments
The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers
By Chris Saraceno
Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.
Experts believe the Automotive Sales Consultant is the best person at the dealership to…Continue