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All ADM Blog Posts Tagged 'vowell' (16)


Influencer
Car Dealers, Fire All Your Salespeople Today!

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.



After the BDC confirms…

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Added by Todd Vowell on March 7, 2013 at 8:23am — 32 Comments


Influencer
How Apple Will Generate a Selling Rate Of Over $6,000 Per Square Foot!

Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:

Examination of an Apple Retail Store:…

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Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments


Influencer
Car Dealers Educate to Cultivate!

It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.

One new challenge many dealers face is all the rants, complaints and false accusations from the…

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Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments


Influencer
There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

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Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments


Influencer
Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

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Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments


Influencer
Better Than A PURL Necklace!

"Direct mail don't work round here no more"

Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when…

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Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments


Influencer
3 Record Breaking October Ideas for Car Dealers!

1) Pickup wars Are On For October!



When was the last time we had some media in the car business that didn’t involve the government, Unions, or Bankruptcy?…





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Added by Todd Vowell on September 24, 2012 at 12:30pm — 2 Comments


Influencer
What Influences Car Buyers Most?

A big shout out to St. Louis based research firm Maritz and their recent "New Vehicle…

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Added by Todd Vowell on June 1, 2012 at 2:37pm — 1 Comment


Influencer
First Google Goes Offline With Direct Mail, Now Facebook!

  It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.



The thing that amazes me most is all the naysayers that continue to place …

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Added by Todd Vowell on April 25, 2012 at 10:00am — 5 Comments


Influencer
Do Car Dealers Really Need To Be "Women Certified" ?

Car dealerships Are Not "Man Certified" so why be "Women Certified"?…

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Added by Todd Vowell on March 30, 2012 at 10:30am — 30 Comments


Influencer
One on One With A Car Dealer, American Style...

By Todd Vowell, CEO, Buy Mail Direct Inc.

 

Every now and then, you have one of those conversations that just "effects" you in ways you can't explain.  In the past 30 years, I have talked with at least 10,000 Car Dealers, GM's, and GSM's. But for…

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Added by Todd Vowell on September 1, 2011 at 6:17am — 6 Comments


Influencer
I often wonder how many DEALERSHIP salespeople are on this community.

 I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".

Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.

You hear “we…

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Added by Todd Vowell on June 24, 2011 at 11:33am — 2 Comments


Influencer
MOM spelled backward is MOM…

While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.

Almost 84 million women right here in the USA is a mom.  They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.

In the automotive digital/traditional marketing world, it is…

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Added by Todd Vowell on June 15, 2011 at 2:58pm — 2 Comments


Influencer
Digital vs Traditional

After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.



Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.



Without question,…

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Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments


Influencer
Buy Mail Direct and Wounded Warrior Project Partner on National Campaign

(Sacramento, CA May, 2011) – Buy Mail Direct Inc. announced today a National fundraising partnership with the Wounded Warrior Project (WWP).



“Test Drives For Wounded Warrior Project” is a digital/traditional marketing event that brings car shoppers and car dealerships together to raise funds for the wounded Warrior Project and sell new and pre-owned vehicles.



The program kicks off today in all 50 states and the first… Continue

Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments


Influencer
Introducing Googles NEW Gmail Motion - A new way to communicate

A new way to communicate

The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.

How it works

Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…

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Added by Todd Vowell on April 1, 2011 at 9:13am — No Comments

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