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Timmy D. James's Blog Posts Tagged 'visual' (2)

Seeing is Believing!

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

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Added by Timmy D. James on July 14, 2020 at 6:39am — No Comments

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch, feel and smell your car while shopping online, I’d be…

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Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments

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