Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…Continue
Added by David Metter on May 24, 2016 at 7:43am — No Comments
There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…Continue
On Tuesday, March 12th Brian Pasch, a speaker at the upcoming Automotive Boot Camp, will be conducting a webinar entitled "Turning Dealers into VDP Factories".
The webinar is hosted in conjunction with the ADM Community founded by Ralph Paglia, who will also be speaking at Boot Camp this year.
The webinar runs from 1:00 PM – 2:30…Continue
Added by Carrie Hemphill on March 11, 2013 at 11:00am — No Comments
Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC). The theme was "Dealers need to become VDP factories!"
Research presented from Cobalt and Autotrader at DMSC…Continue