Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.
However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…
Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using…Continue
Added by Timmy D. James on November 15, 2016 at 10:00am — No Comments
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
But for this blog I would like to take a step back for a minute.…Continue
Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.
For auto dealerships, your purpose is your “why buy” or “value proposition” message. The goal of this message is…Continue
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…Continue
Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments
CRM integration elevates video content from marketing tool to active
and actionable lead generator
Urbandale, IA--August 8th, 2016--Flick Fusion today announced the integration of its SmartFlicks video marketing platform…Continue
Added by Timmy D. James on August 8, 2016 at 6:24am — No Comments
Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual reality (VR) customer engagement videos on their websites, in email marketing, on social media, in mobile ads and on third-party auto shopping sites. Flick Fusion is first-to-market with a product designed exclusively for auto dealers that will revolutionize the way auto shoppers experience walk-around…Continue
Added by Timmy D. James on August 1, 2016 at 6:35am — No Comments
Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will leverage Flick Fusion's Smart Flicks marketing platform to host and…Continue
Added by Timmy D. James on July 20, 2016 at 9:06am — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.
Therefore, reaching that customer…Continue
Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments
Urbandale, IA--July 5th, 2016--Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016 at the MGM Grand Las Vegas Hotel & Casino. Both speaker presentations will focus on the growing…Continue
Added by Timmy D. James on July 5, 2016 at 5:30am — No Comments
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
Your digital touchpoints are in essence your brand’s points of…Continue
Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments
The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just might…Continue
Added by Timmy D. James on May 13, 2016 at 1:02pm — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting…Continue
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
Urbandale, IA--March 21st, 2016--Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion's VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion's SmartFlicksTM technology platform to expand the virtual test-drive product offerings of its…Continue
Added by Timmy D. James on March 21, 2016 at 8:19am — No Comments
Urbandale, IA--March 14th, 2016--Flick Fusion announced today it has recently produced its 10 Millionth vehicle inventory video.
The video originated from Gibson Truck World, the #1 used truck dealership in the world. Gibson Truck…Continue
In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…Continue
Added by Timmy D. James on March 10, 2016 at 6:56am — No Comments