Professional Community for Car Dealers, Automotive Marketers and Sales Managers
By Brian Pasch
I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search…Continue
In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…Continue
Added by Richard Holland on May 30, 2014 at 4:30am — No Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
#Selfie - Internet Sales 20 Group - Atlantic City, NJ - Subi Ghosh & Dealer…
Added by Sean V. Bradley on April 28, 2014 at 8:41pm — No Comments
Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.
Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.…Continue
Boca Raton, FL, January 22, 2014 Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.
Charter Media is looking to Car-Mercial to provide…Continue
Added by Lisa Salabritas on January 22, 2014 at 10:00am — No Comments
“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.” Adweek.
Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…Continue
Added by Borrell Associates on November 22, 2013 at 8:34am — No Comments
If you’ve spent any time on YouTube before November, you’ve probably heard several different answers to that question, all of them less than savory. The YouTube comment section has long been known as a terrible place, and for good reason. If you go to pretty…Continue
An opportunity to learn more about online video advertising in conjunction with cable TV advertising...
Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
|by Ellen Jones, Senior Product Marketing Manager|
Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…Continue
Added by CDK Global on August 27, 2013 at 10:00am — No Comments
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments
With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.
How do you set yourself apart from the competition and stay in the customer's mind?
USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…Continue
Added by Mathew Koenig on May 11, 2013 at 8:18am — No Comments
Clip from Facing the Giants will fire you up every time
I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…Continue
Added by Big Tom LaPointe on April 29, 2013 at 9:00pm — No Comments
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough…Continue
It’s like Déjà vu all over again. A rush of subprime car loans to buyers with a dubious ability to pay them back ending well is about as likely as Florida Gulf Coast University making it all the way to the NCAA Final Four. According to an Automotive News article last week…Continue
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…Continue
Added by Todd Katcher on February 20, 2013 at 8:30am — No Comments
General Manager At A…Continue
Added by Sean V. Bradley on February 15, 2013 at 7:44pm — No Comments