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All ADM Blog Posts Tagged 'video' (258)

SMS Marketing & SMS Appointment reminder for Auto car dealerships

SMS Marketing for Auto Car Dealers

SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …

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Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments

Five Types of Video to Include in Your 2013 Marketing Plan

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day.

While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…

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Added by Josh Vajda on January 2, 2013 at 3:00pm — 13 Comments

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…

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Added by Joe Schwartz on December 28, 2012 at 1:00pm — 1 Comment

A Deeper Look Into the YouTube Redesign, Annotations and InVideo Programming

Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…

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Added by Joe Schwartz on December 23, 2012 at 12:30pm — 4 Comments

Facebook to Launch Video Advertising Product Next Year

The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…

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Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments

3 Reasons Why You Need Video to Achieve SEO Success

Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.

Google has been regularly updating their search algorithm ever since and…

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Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments

10 Effective Ways to use Video in PR

Press Release Tips for 2013 Digital Strategies

The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.

2013 marks the beginning for brands and industries to shape up…

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Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments

10 Starting Points for Video SEO Keyword Optimization

Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…

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Added by Joe Schwartz on December 16, 2012 at 10:30am — 1 Comment

Video Marketing - The Wave of Future [Infographic]

Here is another infographic that reminds us of why we need a great video marketing strategy.

Video Marketing - The Wave of Future
Check out our data visualization blog.…
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Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments

The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

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Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments

Using Shareable Video Resources as a Branding Tool

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.

The thing that makes this…

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Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments

How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…

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Added by J.D. Rucker on November 28, 2012 at 7:00pm — 3 Comments

Join The Google Video Pre-Roll Pilot Starting December 1st

Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

 

 

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…

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Added by Brian Pasch on November 11, 2012 at 4:00am — 4 Comments

Are you marketing the Brands within your Brand?

The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?

The answer: They are all Brands…

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Added by Ryan Leslie on November 7, 2012 at 1:30pm — 22 Comments

Viral Video Can Make Your Dealership As Cool As PSY

Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible…

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Added by Stephen Jackson on November 7, 2012 at 9:30am — No Comments

Photos Rule on Facebook. Period.

Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.

The video below is a short portion of our webinar titled, "…

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Added by J.D. Rucker on October 20, 2012 at 5:40pm — 2 Comments

A Better Way for Ken Beam to Create Walk Around Videos

We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.

Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.

My company has created the easiest, fastest and most powerful way to create truly…

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Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments

Have The Courage To Cut Some TV Budget For Video Pre-Roll Marketing

Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing.  Video Pre-Roll is display advertising on STEROIDS.

 

If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…

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Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments

Infographic: An Introduction to Video SEO


Copyright 2012 PCG Digital Marketing – Automotive Video SEO

Added by Stephen Murphy on April 18, 2012 at 2:32pm — 4 Comments

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