Professional Community for Car Dealers, Automotive Marketers and Sales Managers
SMS Marketing for Auto Car Dealers
SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …Continue
Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue
When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…Continue
Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…Continue
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…Continue
Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments
Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.
Google has been regularly updating their search algorithm ever since and…Continue
Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments
Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…Continue
Here is another infographic that reminds us of why we need a great video marketing strategy.Continue
Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments
The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence. Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…Continue
Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…Continue
I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.
The thing that makes this…Continue
Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments
Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…Continue
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?
The answer: They are all Brands…Continue
Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible…Continue
Added by Stephen Jackson on November 7, 2012 at 9:30am — No Comments
Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.
The video below is a short portion of our webinar titled, "…Continue
We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.
Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.
My company has created the easiest, fastest and most powerful way to create truly…Continue
Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments
If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…Continue
Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments
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