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All ADM Blog Posts Tagged 'video' (254)

3 Reasons Why You Need Video to Achieve SEO Success

Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.

Google has been regularly updating their search algorithm ever since and…

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Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments

10 Effective Ways to use Video in PR

Press Release Tips for 2013 Digital Strategies

The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.

2013 marks the beginning for brands and industries to shape up…

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Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments

10 Starting Points for Video SEO Keyword Optimization

Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…

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Added by Joe Schwartz on December 16, 2012 at 10:30am — 1 Comment

Video Marketing - The Wave of Future [Infographic]

Here is another infographic that reminds us of why we need a great video marketing strategy.

Video Marketing - The Wave of Future
Check out our data visualization blog.…
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Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments

The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

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Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments

Using Shareable Video Resources as a Branding Tool

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.

The thing that makes this…

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Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments

How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…

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Added by J.D. Rucker on November 28, 2012 at 7:00pm — 3 Comments

Join The Google Video Pre-Roll Pilot Starting December 1st

Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

 

 

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…

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Added by Brian Pasch on November 11, 2012 at 4:00am — 4 Comments

Are you marketing the Brands within your Brand?

The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?

The answer: They are all Brands…

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Added by Ryan Leslie on November 7, 2012 at 1:30pm — 22 Comments

Viral Video Can Make Your Dealership As Cool As PSY

Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible…

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Added by Stephen Jackson on November 7, 2012 at 9:30am — No Comments

Photos Rule on Facebook. Period.

Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.

The video below is a short portion of our webinar titled, "…

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Added by J.D. Rucker on October 20, 2012 at 5:40pm — 2 Comments

A Better Way for Ken Beam to Create Walk Around Videos

We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.

Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.

My company has created the easiest, fastest and most powerful way to create truly…

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Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments

Have The Courage To Cut Some TV Budget For Video Pre-Roll Marketing

Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing.  Video Pre-Roll is display advertising on STEROIDS.

 

If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…

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Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments

Infographic: An Introduction to Video SEO


Copyright 2012 PCG Digital Marketing – Automotive Video SEO

Added by Stephen Murphy on April 18, 2012 at 2:32pm — 2 Comments

{Video}How to do a great video walkaround of a vehicle...

Hello everyone!

The video below is a 'How To' for Car Dealers who want to start recording their own video walkarounds, either to go into their online inventory or sent to enquiring customers.

If you have already started with video walkarounds, we hope that you can draw some points from our technique which works successfully for many dealers here in the UK.…

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Added by Rorie Hannigan on April 16, 2012 at 6:46am — No Comments

Results: The Second "R" in Sifting Through Automotive SEO Providers

Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…

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Added by J.D. Rucker on April 6, 2012 at 2:30pm — 1 Comment

Full Motion Video from SiSTeR Technologies

Full motion video solution using video captured directly from iPhone / iPad or uploaded through Publisher using a video source.

Problem

Buyers like full motion video but it’s costly and time consuming to produce.

Can existing dealer staff produce high quality full motion video in just seconds without training ?

Solution

iContent is a free app available from the Apple store and contains the dealer’s entire inventory powered by…

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Added by TERRY GIBSON on March 28, 2012 at 8:30am — No Comments

Dealers are getting reviews (and that's great) but why aren't we getting Google +1s?

The dealers who "get it" are really making a push to have their sales and/or BDC teams proactively get reviews on Google Places and the other review sites. This is great, but there's something else that's easier and potentially more important that should be implemented in the review process.

Google is…

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Added by J.D. Rucker on February 24, 2012 at 7:00am — No Comments

Contact At Once! Partners with Sisters Technologies to Make Dealer Videos More Interactive

Adds live dealer chat to to video offerings.

Contact At Once!, the dealer chat software leader, and SiSTeR Technologies, the pioneer and thought leader of automated video rendering technology systems, today announced the integration of Contact At Once! dealer chat into SiSTeR’s dealer video products.  Dealers who presently use Deluxe or Premium versions of Contact At Once! Dealer Edition packages and who use…

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Added by Aaron Hassen on February 2, 2012 at 9:20am — No Comments

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