Professional Community for Car Dealers, Automotive Marketers and Sales Managers
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
|by Ellen Jones, Senior Product Marketing Manager|
Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…Continue
Added by CDK Global on August 27, 2013 at 10:00am — No Comments
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments
With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.
How do you set yourself apart from the competition and stay in the customer's mind?
USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…Continue
Added by Mathew Koenig on May 11, 2013 at 8:18am — No Comments
Clip from Facing the Giants will fire you up every time
I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…Continue
Added by Big Tom LaPointe on April 29, 2013 at 9:00pm — No Comments
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough…Continue
It’s like Déjà vu all over again. A rush of subprime car loans to buyers with a dubious ability to pay them back ending well is about as likely as Florida Gulf Coast University making it all the way to the NCAA Final Four. According to an Automotive News article last week…Continue
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…Continue
Added by Todd Katcher on February 20, 2013 at 8:30am — No Comments
General Manager At A…Continue
Added by Sean V. Bradley on February 15, 2013 at 7:44pm — No Comments
Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV…Continue
Added by Sean V. Bradley on February 15, 2013 at 5:47pm — No Comments
This is a "Demo" for Jim Ziegler's Video On Demand Training on the Automotive Digital Training Platform
Jim Ziegler - Secrets To Success - Automotive Sales - Automotive Digital…Continue
Added by Sean V. Bradley on February 12, 2013 at 5:41pm — No Comments
This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...
This is ONLY a sample! Please call me if you would like a FREE Test Drive!!
Or go to…
Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments
What's on every website visitor's mind in 2013?
According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos. Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they…Continue
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Added by J.R. Batchelor on January 25, 2013 at 4:48pm — No Comments
Added by Sean V. Bradley on January 23, 2013 at 8:00am — No Comments
When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…Continue
Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments
DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.
Every YouTube video resides on its own…Continue
Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…Continue
Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments