Professional Community for Car Dealers, Automotive Marketers and Sales Managers
DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.
Every YouTube video resides on its own…Continue
Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…Continue
Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments
Added by Joe Schwartz on January 16, 2013 at 5:00pm — No Comments
Added by Sean V. Bradley on January 14, 2013 at 9:30am — No Comments
As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…Continue
Added by Joe Schwartz on January 14, 2013 at 6:00am — No Comments
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Added by J.R. Batchelor on January 13, 2013 at 10:03am — No Comments
VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing. Car dealer marketing today can translate into a…Continue
Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments
Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments
Warning! Some of these services can be highly addictive! Take Viddy for example. In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be.
So who might be able to break through in future? Here are five candidates who could…Continue
Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
Mobile video is quickly becoming a mass consumer phenomenon, much as digital…Continue
Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments
With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…Continue
Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments
SMS Marketing for Auto Car Dealers
SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …Continue
Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue
When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…Continue
Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…Continue
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…Continue
Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments
Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.
Google has been regularly updating their search algorithm ever since and…Continue
Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments
Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…Continue