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All ADM Blog Posts Tagged 'video' (270)

The Third Commandment of Automotive Video Marketing: Use The Word Video

DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.

Every YouTube video resides on its own…

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Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments

The Second Commandment of Automotive Video Marketing: Use Transcriptions

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…

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Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments

The 10 Commandments of Automotive Video Marketing [Infographic]

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Added by Joe Schwartz on January 16, 2013 at 5:00pm — No Comments

What To Look For In The Best Video Marketing

As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…

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Added by Joe Schwartz on January 14, 2013 at 6:00am — No Comments

The Hickman's Leave A Wichita KS Dealership Vehicle At Long McArthur Ford!! We'll Be Taking The Vehicle Back To The Dealer!!

The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS.  They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!

Added by J.R. Batchelor on January 13, 2013 at 10:03am — No Comments

12 Need-to-Know Tips to Get You Started with VSEO [Automotive Video Marketing 101]

VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing.  Car dealer marketing today can translate into a…

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Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments

You NEED TO KNOW That Your Customers are Being Trained to Use Mobile Services

Microsoft taught generations how to to use the Windows Start button as the jumping off point to accessing the digital world. Todays internet giants and retailers are training us to use our mobile devices in…

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Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments

Five Services that Could Become the ‘Instagram of Mobile Video’

Warning!  Some of these services can be highly addictive!  Take Viddy for example.  In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be. 

So who might be able to break through in future? Here are five candidates who could…

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Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments

When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

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Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments

Why Mobile Video Is Set To Explode

Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital…

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Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments

3 Bold Predictions for Video Marketing in 2013

With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…

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Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments

SMS Marketing & SMS Appointment reminder for Auto car dealerships

SMS Marketing for Auto Car Dealers

SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …

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Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments

Five Types of Video to Include in Your 2013 Marketing Plan

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day.

While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…

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Added by Josh Vajda on January 2, 2013 at 3:00pm — 13 Comments

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…

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Added by Joe Schwartz on December 28, 2012 at 1:00pm — 1 Comment

A Deeper Look Into the YouTube Redesign, Annotations and InVideo Programming

Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…

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Added by Joe Schwartz on December 23, 2012 at 12:30pm — 4 Comments

Facebook to Launch Video Advertising Product Next Year

The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…

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Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments

3 Reasons Why You Need Video to Achieve SEO Success

Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.

Google has been regularly updating their search algorithm ever since and…

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Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments

10 Effective Ways to use Video in PR

Press Release Tips for 2013 Digital Strategies

The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.

2013 marks the beginning for brands and industries to shape up…

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Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments

10 Starting Points for Video SEO Keyword Optimization

Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…

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Added by Joe Schwartz on December 16, 2012 at 10:30am — 1 Comment

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