Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…Continue
Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments
Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will…Continue
Added by Timmy D. James on July 20, 2016 at 9:06am — No Comments
News for the Week of July 18
Improvements for YouTube Ads
Google recently announced …Continue
Added by Joey Little on July 18, 2016 at 11:00am — No Comments
This Week in Social Media
News for the Week of July 11
New Snapchat Memories Feature
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments. Memories will show up right below the Camera screen, allowing for easy access simply by swiping up to open. …Continue
Added by Joey Little on July 11, 2016 at 1:43pm — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…Continue
Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments
It’s no surprise social media continues to surge as a means of keeping in touch, sharing information, and comparing product feedback. Now, more than ever, companies are turning to video to reach consumers for one very compelling reason: it works. It’s estimated 71% of companieswill increase their video marketing budgets this year, and that’s because video has become…Continue
Added by Joey Little on July 6, 2016 at 2:48pm — No Comments
Urbandale, IA--July 5th, 2016--Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016 at the MGM Grand Las Vegas Hotel & Casino. Both speaker presentations will focus on the growing…Continue
Added by Timmy D. James on July 5, 2016 at 5:30am — No Comments
Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very…Continue
News for the Week of June 27…Continue
Added by Joey Little on June 28, 2016 at 7:30am — No Comments
Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.
Then along came social media, which almost instantly transformed…Continue
Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments
Create video content that can be utilized by your sales and support team. Dealership do not have to miss out on the opportunity of being able to engage and follow up with their customers. Our free video series allows dealerships to learn how Busivid can help embrace video.
Building a Video Library for your Sales Team…Continue
Added by Mindy Flores on June 6, 2016 at 11:00am — No Comments
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
Your digital touchpoints are in essence your brand’s points of…Continue
Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…Continue
Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments
The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just…Continue
Added by Timmy D. James on May 13, 2016 at 1:02pm — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
Urbandale, IA--March 21st, 2016--Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion's VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion's SmartFlicksTM technology platform to expand the virtual test-drive product offerings of its…Continue
Added by Timmy D. James on March 21, 2016 at 8:19am — No Comments
Urbandale, IA--March 14th, 2016--Flick Fusion announced today it has recently produced its 10 Millionth vehicle inventory video.
The video originated from Gibson Truck World, the #1 used truck dealership in the world. Gibson Truck…Continue
In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach…Continue
Added by Timmy D. James on March 10, 2016 at 6:56am — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments