The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others. The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue
Added by Bob Kepple on March 1, 2011 at 3:47pm —
Technology is constantly changing the playing field in business; especially advertising. Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet". But sometimes you have to take a look backwards to keep ahead of the curve.
As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case? A good example… Continue
Added by Paul Potratz on January 27, 2011 at 7:34am —
Don't know whether you guys have seen our recent blog post http://www.zype.co.uk/blog/bid/44599/Chris-Brogan-s-used-car-sales-experience-C-It-Now-video-No-5
It was fascinating to hear how Chris got a Camaro shipped from Texas, rather than buying from the East coast and the experience he had with dealers along the way...
Added by Donna Barradale on December 7, 2010 at 8:30am —
Video Optimization Webinar Scheduled – Dec 7th
Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. … Continue
Added by Brian Pasch on December 3, 2010 at 7:14pm —
Video, video, everywhere vehicle video.… Continue
Added by Justin Duff on November 24, 2010 at 11:00am —
After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or… Continue
Added by Tim Jennings on June 29, 2010 at 5:00pm —
If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.
The YouTube video channel…
Added by Brian Pasch on June 25, 2010 at 7:30am —
As digital communications continue to progress, law firms across the country have been given numerous channels to connect with prospective clients and correspond with current ones. The Internet has led to an emphasis on law firm marketing efforts extending beyond the television, but that doesn't mean your automotive advertising budget should cut out the traditional 30-second local commercial.… Continue
Added by Blue Dog Productions on June 8, 2010 at 6:30am —
I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)… Continue
Added by Keith Shetterly on April 26, 2010 at 1:30pm —
I remember the very first Digital Dealer in… Continue
Added by Tim Jennings on April 6, 2010 at 10:00am —
Grubbs Infiniti - Tech Corner
Bluetooth Audio Streaming
Just the other day I had a friend post on Facebook that they can't figure out how to post replies to their friends on Facebook and they keep posting on their own wall instead of their friends. If you think of all of the technology that exists now a days with cell phones, iPods (now iPads as well), WiFi and other devices it's sometimes challenging to understand how it all works. We don't… Continue
Added by Brian Hasenbauer on March 30, 2010 at 8:33am —
I have seen websites like http://livefaceonweb.com/ or http://www.rovion.com/ that charge $260 for a 15 second promotional video where a person is talking about your website to grab the attention of visitors. The models walk and move around your website keeping customers engaged.
I have figured out how to do it. I have put up a demo at http://spoonjab.com/ to show… Continue
Added by Spencer Gardner on March 1, 2010 at 6:32pm —
Don't forget the simplicity of using pictures can have a great impact on your reputation management as static info media or use in videos. As an example here is a Video
with a picture or two.
Plus here are a few examples of using pictures to create a draw to content that is important for your prospects and customers.…
Added by Wendell Dossett on January 26, 2010 at 4:22pm —
Standard Website and Video SEO is quite simple and effective. Here's a couple of keywords that I've experimented with that landed on the top page of google for both our website(s) and video.
buy a car with bad credit…
Added by Dave LaLonde on January 19, 2010 at 6:00pm —
AdAgencyOnline.Net is an automotive advertising social networking portal that reviews cutting edge automotive advertising applications.
Their solutions of choice are those that integrate proven selling systems in brick and mortar auto dealerships with new processes being implemented on auto dealership’s websites to sell more vehicles. Philip Zelinger is the President of the national network of independent affiliated automotive… Continue
Added by Philip Zelinger on December 16, 2009 at 10:08am —
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net , instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels.
Philip announced his organization’s decision to downsize their highly profitable radio, T.V. and print production… Continue
Added by Philip Zelinger on November 30, 2009 at 11:22am —
Automotive advertising agencies are challenged to keep up with the explosion of new Internet based automotive advertising applications designed to maximize their R.O.I. for their digital marketing campaigns. AdAgencyOnline.Net
was formed as an automotive advertising social networking site to platform and review new automotive advertising vendors and the many applications that profess to help automotive advertising agencies do more… Continue
Added by Philip Zelinger on November 18, 2009 at 7:04am —
In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net
is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency… Continue
Added by Philip Zelinger on November 6, 2009 at 9:58am —
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system.
The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.
In order to attract… Continue
Added by Philip Zelinger on October 21, 2009 at 9:44am —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time”
featured on AdAgencyOnline.Net
, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this week’s Automotive Advertising… Continue
Added by Philip Zelinger on October 19, 2009 at 12:00pm —