Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.
Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…Continue
The world’s second largest video…Continue
Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments
2) Make It Fun to Watch and Share.…Continue
Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments
Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments
I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.
Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…Continue
As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.
We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback on…Continue
Added by Bob Kepple on March 1, 2011 at 3:47pm — No Comments
Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments
Video Optimization Webinar Scheduled – Dec 7th
Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …
Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments
Added by Justin Duff on November 24, 2010 at 11:00am — No Comments
After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…Continue
Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments
If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.
The YouTube video channel…
Added by Blue Dog Productions on June 8, 2010 at 6:30am — No Comments
I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)…Continue
Added by Keith Shetterly on April 26, 2010 at 1:30pm — No Comments
I remember the very first Digital Dealer in…Continue
Added by Brian Hasenbauer on March 30, 2010 at 8:33am — No Comments
I have seen websites like http://livefaceonweb.com/ or http://www.rovion.com/ that charge $260 for a 15 second promotional video where a person is talking about your website to grab the attention of visitors. The models walk and move around your website keeping customers engaged.
I have figured out how to do it. I have put up a demo at http://spoonjab.com/ to show…Continue
Added by Spencer Gardner on March 1, 2010 at 6:32pm — No Comments
Added by Dave LaLonde on January 19, 2010 at 6:00pm — No Comments