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All ADM Blog Posts Tagged 'video' (394)

Contact At Once! Partners with Sisters Technologies to Make Dealer Videos More Interactive

Adds live dealer chat to to video offerings.

Contact At Once!, the dealer chat software leader, and SiSTeR Technologies, the pioneer and thought leader of automated video rendering technology systems, today announced the integration of Contact At Once! dealer chat into SiSTeR’s dealer video products.  Dealers who presently use Deluxe or Premium versions of Contact At Once! Dealer Edition packages and who use…


Added by Aaron Hassen on February 2, 2012 at 9:20am — No Comments

Contact At Once! Announces Fully Managed Chat Offering

Provides a comprehensive outsourced automotive chat solution for auto dealers.

Contact At Once!, the dealer chat leader, today announced the addition of a fully managed chat offering to its family of dealer chat solutions.  In contrast to the still-available Dealer Edition packages, in which a software solution is employed to allow automobile dealers to directly answer in-bound chats, the…


Added by Aaron Hassen on January 31, 2012 at 4:00am — No Comments

Average User Watches 23 Hours of Video Online - What's Your Strategy?

According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.

23.2 hours a month per user!

YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…


Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments

If you Don't Understand This... Give up the Car Business

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.


One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.


Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my generation was. I can only smile as my…


Added by Chris Justice on November 13, 2011 at 10:00am — No Comments

Consumers Want Video Walk-Arounds. Here's Proof!

In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…


Added by Arnold Tijerina on October 27, 2011 at 7:32am — 2 Comments

The future of video

YouTube has been the king of online video for years, but the Google-owned video service has had its share of trials and tribulations. While YouTube is now making some revenue, its costs have eaten that away by and large. And while YouTube is still growing like wildfire, it still has a long way to go to make the jump to TV.

The world’s second largest video…


Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.…


Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

Google Search +1 Button Invitation and Video

Google is always experimenting with new features aimed at improving the search experience. Take one for a spin and let us know what you think. 

Join an experiment and you'll see that feature whenever you do a Google search. Note that you…

Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…


Added by Brian Pasch on March 13, 2011 at 10:00am — 12 Comments

YouTube Marketing Tips for Auto Dealers

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback on…


Added by Paul Potratz on March 11, 2011 at 12:12pm — 2 Comments

4 Essential tips for producing videos that "move metal"

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Added by Bob Kepple on March 1, 2011 at 3:47pm — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.

As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

Chris Brogan's Used Car Sales Experience

Don't know whether you guys have seen our recent blog post It was fascinating to hear how Chris got a Camaro shipped from Texas, rather than buying from the East coast and the experience he had with dealers along the way...

Added by Donna Barradale on December 7, 2010 at 8:30am — 3 Comments

ADM Members Invited to Automotive Video SEO Webinar

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …


Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments

New and Unique Vehicle Video Option for Dealers

Video, video, everywhere vehicle video.…


Added by Justin Duff on November 24, 2010 at 11:00am — No Comments

Tim Jennings to Present at the Dealer Internet Battle Plan Ballys Atlantic City July 6 7 8

After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…


Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments

Facebook Video Review Channel Tabs

Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…


Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

Things to Consider when Hiring a Video Production Company

As digital communications continue to progress, law firms across the country have been given numerous channels to connect with prospective clients and correspond with current ones. The Internet has led to an emphasis on law firm marketing efforts extending beyond the television, but that doesn't mean your automotive advertising budget should cut out the traditional 30-second local commercial.… Continue

Added by Blue Dog Productions on June 8, 2010 at 6:30am — No Comments

The Five Mystical Ways of Digital Kung Fu 五數位功夫

I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)…


Added by Keith Shetterly on April 26, 2010 at 1:30pm — No Comments

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