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All ADM Blog Posts Tagged 'video' (389)

Consumers Want Video Walk-Arounds. Here's Proof!

In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…

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Added by Arnold Tijerina on October 27, 2011 at 7:32am — 2 Comments

The future of video

YouTube has been the king of online video for years, but the Google-owned video service has had its share of trials and tribulations. While YouTube is now making some revenue, its costs have eaten that away by and large. And while YouTube is still growing like wildfire, it still has a long way to go to make the jump to TV.

The world’s second largest video…

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Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.…

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Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

Google Search +1 Button Invitation and Video

Google is always experimenting with new features aimed at improving the search experience. Take one for a spin and let us know what you think. 



Join an experiment and you'll see that feature whenever you do a Google search. Note that you…
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Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…

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Added by Brian Pasch on March 13, 2011 at 10:00am — 12 Comments

YouTube Marketing Tips for Auto Dealers

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback on…

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Added by Paul Potratz on March 11, 2011 at 12:12pm — 2 Comments

4 Essential tips for producing videos that "move metal"

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Added by Bob Kepple on March 1, 2011 at 3:47pm — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.



As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

Chris Brogan's Used Car Sales Experience

Don't know whether you guys have seen our recent blog post http://www.zype.co.uk/blog/bid/44599/Chris-Brogan-s-used-car-sales-experience-C-It-Now-video-No-5 It was fascinating to hear how Chris got a Camaro shipped from Texas, rather than buying from the East coast and the experience he had with dealers along the way...

Added by Donna Barradale on December 7, 2010 at 8:30am — 3 Comments

ADM Members Invited to Automotive Video SEO Webinar





Video Optimization Webinar Scheduled – Dec 7th





Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …

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Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments

New and Unique Vehicle Video Option for Dealers

Video, video, everywhere vehicle video.…

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Added by Justin Duff on November 24, 2010 at 11:00am — No Comments

Tim Jennings to Present at the Dealer Internet Battle Plan Ballys Atlantic City July 6 7 8

After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…

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Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments

Facebook Video Review Channel Tabs

Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…

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Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

Things to Consider when Hiring a Video Production Company

As digital communications continue to progress, law firms across the country have been given numerous channels to connect with prospective clients and correspond with current ones. The Internet has led to an emphasis on law firm marketing efforts extending beyond the television, but that doesn't mean your automotive advertising budget should cut out the traditional 30-second local commercial.… Continue

Added by Blue Dog Productions on June 8, 2010 at 6:30am — No Comments

The Five Mystical Ways of Digital Kung Fu 五數位功夫

I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)…

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Added by Keith Shetterly on April 26, 2010 at 1:30pm — No Comments

Your Invitation….



I remember the very first Digital Dealer in…

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Added by Tim Jennings on April 6, 2010 at 10:00am — 2 Comments

Grubbs Infiniti - Bluetooth Audio Streaming

Grubbs Infiniti - Tech Corner

Bluetooth Audio Streaming



Just the other day I had a friend post on Facebook that they can't figure out how to post replies to their friends on Facebook and they keep posting on their own wall instead of their friends. If you think of all of the technology that exists now a days with cell phones, iPods (now iPads as well), WiFi and other devices it's sometimes challenging to understand how it all works. We don't… Continue

Added by Brian Hasenbauer on March 30, 2010 at 8:33am — No Comments


Influencer
Walk-on Transparent Promotional Salesperson Videos

I have seen websites like http://livefaceonweb.com/ or http://www.rovion.com/ that charge $260 for a 15 second promotional video where a person is talking about your website to grab the attention of visitors. The models walk and move around your website keeping customers engaged.

I have figured out how to do it. I have put up a demo at http://spoonjab.com/ to show…

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Added by Spencer Gardner on March 1, 2010 at 6:32pm — No Comments

Reputation Management with Pictures

Don't forget the simplicity of using pictures can have a great impact on your reputation management as static info media or use in videos. As an example here is a Video with a picture or two.

Plus here are a few examples of using pictures to create a draw to content that is important for your prospects and customers.…

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Added by Wendell Dossett on January 26, 2010 at 4:22pm — 2 Comments


Influencer
Video SEO

Standard Website and Video SEO is quite simple and effective. Here's a couple of keywords that I've experimented with that landed on the top page of google for both our website(s) and video.



buy a car with bad credit…



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Added by Dave LaLonde on January 19, 2010 at 6:00pm — No Comments

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