Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…Continue
Added by Timmy D. James on May 22, 2019 at 7:00am — No Comments
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.
Take television, for example. Many dealerships still create and air…Continue
Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.
Mobile devices are always at hand, can be used almost anywhere, and are…Continue
Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,…Continue
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter…Continue
Added by Timmy D. James on March 29, 2019 at 7:00am — No Comments
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…Continue
Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…Continue
Added by jon nigbor on December 11, 2018 at 11:30am — No Comments
As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.
An effective video marketing strategy for your service department…Continue
Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.
1. Ads on Social Media
As we covered in…Continue
Added by jon nigbor on October 23, 2018 at 11:00am — No Comments
Videos of happy customers generate more online reviews and website visits
Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…Continue
Added by Paul Moran on September 10, 2018 at 7:00am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…Continue
Added by sara callahan on August 29, 2018 at 6:57am — No Comments
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…Continue
Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We’ve learned a lot from creating product and promo…Continue
Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog
Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…
Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t…Continue
Added by CPI Results on April 4, 2018 at 1:30pm — No Comments