Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'video' (379)


Agency
The Ultimate List Of Reasons Why You Should Use Video Marketing

Marketing plays a crucial part in the success of a business. It is essential for a business to develop a marketing strategy that allows you to reach out to the potential buyers and increase sales. If you want to keep up with the competition, then you need to make sure that you keep up with the latest…

Continue

Added by Emma Miah on August 9, 2017 at 12:00am — No Comments


Influencer
How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked…

Continue

Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments


Influencer
It's Not What You Say, It's How You Say It

Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.

 

Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…

Continue

Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments

Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST

https://attendee.gotowebinar.com/register/4229265261108380418  

Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …

Continue

Added by Sean V. Bradley on April 12, 2017 at 8:40am — No Comments


Influencer
Should You DIY or Outsource Your Video Marketing?

So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?

 

The answer to this question…

Continue

Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments


Influencer
Seven Important Video Marketing Statistics

While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.



There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…

Continue

Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments


Influencer
Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate.

Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider…

Continue

Added by Timmy D. James on February 16, 2017 at 5:30am — 1 Comment


Influencer
Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…

Continue

Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments


Influencer
Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

Continue

Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments


Influencer
Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…

Continue

Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments


Influencer
Inflatable Gorillas or Videos?

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that…

Continue

Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments


Influencer
AutoBase Selects Flick Fusion's Smart Flicks as Video Marketing Platform for Auto Dealer Inventory Video Solutions

Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…

Continue

Added by Timmy D. James on December 19, 2016 at 6:47am — No Comments


Influencer
Think Virtual Reality is a Fad? Think Again.

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.

However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…

Continue

Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments


Influencer
Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

Continue

Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments


Influencer
Kia of Puyallup Increases Website Visitors, Video Views and Sales with Flick Fusion's SmartFlicks Video Marketing Platform

Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using…

Continue

Added by Timmy D. James on November 15, 2016 at 10:00am — No Comments


Influencer
Don’t Use a Band-Aid When What You Really Need Are Stitches!

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

 

But for…

Continue

Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments


Influencer
Communicate Your Dealership's "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.

 

For auto dealerships, your purpose is your “why buy” or…

Continue

Added by Timmy D. James on October 20, 2016 at 5:52am — 1 Comment


Influencer
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

I bet that title got your attention.

Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…

Continue

Added by sara callahan on October 12, 2016 at 6:00am — 2 Comments


Influencer
If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

Continue

Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments


Influencer
What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…

Continue

Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service