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All ADM Blog Posts Tagged 'video' (422)

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments

This Tool Converts Leads into Clients: Now Faster and More Affordably

Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever.

You’re probably…

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Added by jon nigbor on July 15, 2019 at 10:30am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

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Added by Paul Moran on June 25, 2019 at 7:00am — No Comments

Why Video Titles are so Important

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…

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Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments

Increase Digital Conversions with this Proven Strategy

What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?

In any established industry, one marketing issue arises time and time again: to cut through the noise of a conventional sales and marketing process. Customer attention is more fleeting than ever, and if you’re like most…

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Added by jon nigbor on June 17, 2019 at 8:00am — No Comments

How to Turn Your Best Customers into Your Best Marketers

When you visit the BG Products website, you’ll read how they are the recognized global leader in transportation maintenance services and related industries, and how their products are sold through a close-knit global…

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Added by jon nigbor on June 10, 2019 at 8:00am — No Comments

Don’t Waste Your Marketing Budget: Lessons from CUDL

How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team

Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…

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Added by jon nigbor on June 6, 2019 at 2:00pm — No Comments

Win-Win Marketing with Rhino Linings

With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.

rhino linings logo

But despite…

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Added by jon nigbor on June 3, 2019 at 8:00am — No Comments

Do Stitched Photo Videos Provide Value, or are they Outdated Technology?

Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…

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Added by Timmy D. James on May 22, 2019 at 7:00am — No Comments

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.

 

Take television, for example. Many dealerships still create and air…

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Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are…

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Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments

To Script or Not to Script? That Is the Question

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

 

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

 

The person that is making the video,…

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Added by Timmy D. James on April 17, 2019 at 7:18am — 1 Comment

The Bird Is the Word

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter…

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Added by Timmy D. James on March 29, 2019 at 7:00am — No Comments

Will Video Bring You New Customers?

While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place.

 

What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…

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Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments

The Overlooked Key to Attracting and Retaining Customers

Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…

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Added by jon nigbor on December 11, 2018 at 11:30am — No Comments

Five Videos Every Service Department Needs

As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.

 

An effective video marketing strategy for your service department…

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Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

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Added by jon nigbor on October 23, 2018 at 11:00am — No Comments

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

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Added by Paul Moran on September 10, 2018 at 7:00am — No Comments

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…

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Added by sara callahan on August 29, 2018 at 6:57am — No Comments

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