Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…
Added by Steve White on May 25, 2017 at 9:49am — 1 Comment
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…
Added by Steve White on February 28, 2017 at 6:02am — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…
ContinueAdded by David Metter on September 27, 2016 at 12:30pm — 2 Comments
Added by David Metter on August 30, 2016 at 6:35am — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:
Added by sara callahan on July 26, 2016 at 5:10am — No Comments
There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…
ContinueAdded by David Metter on May 16, 2016 at 8:00am — 1 Comment
The 2016 conference season is upon us.
Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all…
ContinueAdded by sara callahan on January 11, 2016 at 6:00am — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…
ContinueAdded by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…
Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…
ContinueAdded by Stan Sher on February 19, 2015 at 11:50pm — No Comments
It’s no secret that the FTC has been monitoring brand usage of social media.
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…
ContinueAdded by sara callahan on December 5, 2014 at 6:00am — 5 Comments
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…
Added by sara callahan on July 16, 2014 at 5:00am — 57 Comments
If there's one thing that I've seen in the last 17 years while working on the vendor side of the business, it's that there are often products and services presented to dealers that simply do not deliver what they promise. It's one of the reasons that I partnered with JD Rucker to form our own company.…
ContinueAdded by Tyson Madliger on June 23, 2014 at 12:40am — 3 Comments
Dealers, there’s something fishy going on with the major automotive website providers.
Problems that affect search results are popping up left and right, but no one is willing…
ContinueAdded by Timothy Martell on May 20, 2014 at 9:30am — 103 Comments
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to…
ContinueAdded by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…
Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment
I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not…
ContinueAdded by J.D. Rucker on February 25, 2014 at 9:00am — 16 Comments
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