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All ADM Blog Posts Tagged 'vendors' (37)

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…


Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…


Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment

Shiny Objects and Technology

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…


Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments

FTC Social Media Ruling Puts Businesses on Alert

It’s no secret that the FTC has been monitoring brand usage of social media.

The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…


Added by sara callahan on December 5, 2014 at 6:00am — 5 Comments

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…


Added by sara callahan on July 16, 2014 at 5:00am — 63 Comments

The Art of Testing Vendors

If there's one thing that I've seen in the last 17 years while working on the vendor side of the business, it's that there are often products and services presented to dealers that simply do not deliver what they promise. It's one of the reasons that I partnered with JD Rucker to form our own company.…


Added by Tyson Madliger on June 23, 2014 at 12:40am — 4 Comments

I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?

Dealers, there’s something fishy going on with the major automotive website providers.

Problems that affect search results are popping up left and…


Added by Timothy Martell on May 20, 2014 at 9:30am — 114 Comments

J&L Marketing at the Innovative Dealer Summit

Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…


Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments

From the Trenches - I'll be your baby tonight!


I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…


Added by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…


Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…


Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment

Why I Talk About Other Automotive Vendors

I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not…


Added by J.D. Rucker on February 25, 2014 at 9:00am — 17 Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…


Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments

"TTAP" Your Vendors: Nominations Open for Top Tier Automotive Partners

This is an industry that has no shortage of vendors. There are more choices amongst those supplying dealerships with websites than several other major industries combined. It's competitive out there, which is a great thing for dealers. Unfortunately, it can also be confusing. Who is really…


Added by J.D. Rucker on January 7, 2014 at 1:00am — No Comments

Outsourced Social Media: How to Choose the Perfect Partner

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a…


Added by sara callahan on October 24, 2013 at 6:14am — No Comments

3 Steps to Acquire Real Gold instead of Fools Gold

Author's Note: "Hello ADM community. Happy to be here. I just signed up last week and can tell I am with my kind. I've enjoyed reading so far. Listed below is my first blog here in the ADM community. Hope you enjoy. Even if you don't, thanks for reading anyway. :)"


Gold is valuable! (“Thanks Jeff for the heads up there…”) Which is precisely why you want to avoid Pyrite.…


Added by Jeffrey Byrge on September 12, 2013 at 11:00am — 4 Comments

How Can Vendors Deliver on Great Expectations?

As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers. 

As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.

This is an important issue. Because a recent article in…


Added by Jeff Cotton on September 9, 2013 at 10:00am — No Comments

Are Hand-Me-Downs Acceptable at Your Dealership?

Are your posts fresh or recycled

Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…


Added by J.D. Rucker on June 18, 2013 at 6:30am — No Comments

Dealer and third party photo hosting is LAME

The next automotive e-Commerce revolution: a real photo interface

It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like…


Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments

Customer Service vs Technology: The Vendor Litmus Test

There's a trend in the automotive industry that is alarming. We hear this scenario played out almost every day and it normally manifests itself into one of two stages:

  • Stage 1: The Fresh Tech Hunter - When a dealership is tired of the limitations of their various vendors,…

Added by J.D. Rucker on November 30, 2012 at 1:40pm — No Comments

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