Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'vendor' (47)

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

Continue

Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

Continue

Added by Jim Flint on February 15, 2019 at 6:30am — No Comments

Are you Imprisoned by your DMS?

In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…

Continue

Added by Michael Trasatti on January 7, 2019 at 7:30am — No Comments

Can’t we all just get along?

In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together.

The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in…

Continue

Added by Veronica Dunford on December 27, 2018 at 7:00am — No Comments

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business.

Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…

Continue

Added by Steve White on May 31, 2018 at 6:30am — No Comments


Vendor
Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring…

Continue

Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments

IS VENDOR INTEGRATION THE NEW INNOVATION?

by David Metter

A Tale That Proves 2 Technology Leaders are Better Than 1

Too many companies these days suffer as a result of being close-minded. They think innovation means constantly developing new solutions to better service dealers and OEMs. I’d like to challenge that mindset. What happened to sticking with what you’re best at? I’m not saying don’t dream big,…

Continue

Added by David Metter on May 1, 2017 at 8:28am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many…

Continue

Added by Steve White on February 23, 2017 at 5:21am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many…

Continue

Added by Steve White on February 23, 2017 at 5:18am — No Comments

Helion Automotive Technologies Announces New Office Location and Expansion of Technical Support Team in Dallas, TX

IT Provider is Hiring Staff to Service Auto & Trucking Dealerships Nationwide

Timonium, MD – January 23rd, 2017-- Helion Automotive Technologies, a leading Information Technology (IT) Managed Services Provider, announced today it is moving its current office in Dallas, TX to a new, larger location. The move comes as the company adds more than 30 technical support and call center positions to…

Continue

Added by Erik Nachbahr on January 23, 2017 at 6:35am — No Comments

Helion Celebrates 20th Anniversary, Helping Auto Dealers with Proactive IT Strategies to Support Business Success

Timonium, MD – January 11th, 2017-- Helion Automotive Technologies announced today it's celebrating the company's 20th anniversary. For 20 years Helion has been a Managed Services Provider for auto dealerships, designing and implementing proactive information technology (IT) strategies to support…

Continue

Added by Erik Nachbahr on January 11, 2017 at 6:58am — No Comments

Protect Customer Data and Bank Accounts with Two-Factor Authentication

Cybersecurity is more than just a buzzword that's hanging over from the election. This issue is a real threat to every small business, including dealerships. You may think your network is protected with a firewall and anti-virus software, but that…

Continue

Added by Erik Nachbahr on January 5, 2017 at 9:00am — No Comments

Helion Issues Top Five Information Technology (IT) Priorities and Recommendations for Auto Dealers in 2017

Timonium, MD – December 12th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, today announced the top technology priorities for auto dealerships in 2017. As dealerships plan to improve operational efficiencies, allocating budgets to these five areas will result in strong, fast and secure IT backbones that will support new business and technology initiatives.

 

"Dealers often view IT as a cost of…

Continue

Added by Erik Nachbahr on December 12, 2016 at 6:12am — No Comments

A Simple Checklist To Prevent Employee Theft

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.…

Continue

Added by Erik Nachbahr on December 7, 2016 at 6:47am — No Comments

Balise Auto Group Continues Expansion with Help From Helion Automotive Technologies' IT Improvements

Helion's expertise and scalability of services allows auto group to focus on core business and improve customer experience as it acquires four new dealerships

 …

Continue

Added by Erik Nachbahr on October 17, 2016 at 6:30am — No Comments

Car Dealers Are Facing Imminent Threats of Cyber Attack

Car Dealers Must Prepare To Deal with Security Breaches

In August, Timonium, Maryland based Helion Technologies announced that 75 percent of small businesses have experienced at least one security breach within…

Continue

Added by Ralph Paglia on October 9, 2016 at 12:30am — 2 Comments

Helion's Nachbahr Reveals Five Reasons Why Call Flow Becomes Disrupted & How to Handle at AICPA

Timonium, MD – September 26th, 2016-- Helion Automotive Technologies, a leading provider of information techology (IT) solutions for auto dealers, announced today that Erik Nachbahr will present at the AICPA National Auto Dealership Conference. In his session Dealership IT: What Matters Now and in the Future, Nachbahr will share the top…

Continue

Added by Erik Nachbahr on September 26, 2016 at 7:11am — No Comments

43% of Small Businesses Have Been Phished: Is Your Dealership Next?

In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled…

Continue

Added by Erik Nachbahr on September 20, 2016 at 10:08am — No Comments

Don't Let Your Employees Bring Personal Devices to Work

Imagine that you are applying for a loan at a bank. As you sit there with the loan officer, you notice that she is using a laptop with an American Ninja sticker on the back of it. You laugh and point, "What's that? Is your bank sponsoring that TV show?" The loan officer laughs and shakes her…

Continue

Added by Erik Nachbahr on July 13, 2016 at 6:23am — 1 Comment

It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…

Continue

Added by sara callahan on July 13, 2016 at 5:21am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service