Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Ever get a string of green lights and think it was your lucky day? Now, thanks to Audi, this is about to become an everyday experience. With its Green Light Optimised Speed Advisory (GLOSA) tech, drivers of select Audi cars are given optimum speed recommendations to ‘surf…Continue
Added by Tony Chips on May 5, 2019 at 6:46am — No Comments
Added by John Wingle on September 10, 2018 at 7:00am — No Comments
Starting a small business is a dream that many people have. When you were looking to start a small business, you may need to invest in some capital assets. One very important asset to consider buying for your business is a new vehicle. There are five types of vehicles that are perfect for a variety of different types of businesses.
One type of…Continue
Added by Meghan Belnap on August 17, 2018 at 12:57pm — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
OC Autos, Orange County’s leading source for used diesel truck sales, is celebrating their 1st full year at their new super center location in Santa Ana. The full service dealership has witnessed exponential growth through 2017, offering a…Continue
Added by Bob Bradley on November 10, 2017 at 5:00pm — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 6:00am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 6:47am — No Comments
Just because you're in a wheelchair doesn't mean you can't have an awesome car! Check these rides out there that are not only wheelchair accessible, but downright cool at the same time.
As you would imagine from the name, the Segway Puma is not so much car as much as an extension of the wheelchair…Continue
Added by Rachael Murphey on August 28, 2017 at 1:00pm — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?
Added by Chris Miller on May 12, 2017 at 6:30am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to dealers and customers, the fact is, recalls…Continue
Added by Chris Miller on January 18, 2017 at 8:29am — No Comments
On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their customers. To remain successful and compensate for declining…Continue
Added by Doug Van Sach on December 27, 2016 at 6:34am — No Comments
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the…Continue
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…
Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open…Continue
Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments
If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that action is being taken.
Added by Chris Miller on January 22, 2016 at 6:20am — No Comments
Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company? They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M. If you do the math on 153 locations, each store averages 348 unit sales per month and grosses right at $800,000. In addition…Continue
Added by Bruce Thompson on December 10, 2015 at 5:53am — No Comments