Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
Many businesses use work vehicles, such as trucks, as well as more specialized equipment and vehicles to complete vital tasks on a regular basis. Specialized equipment may include forklifts, knuckle booms and other similar types of equipment. Paying for these vehicles…Continue
Added by Brooke Chaplan on January 1, 2018 at 5:00pm — No Comments
Many types of businesses in a wide range of industries need to purchase various assets over the years. These assets may be very expensive, and business owners may need to properly plan for their purchase in order to avoid financial strain on the company. While these assets may be expensive, they are…Continue
Added by Brooke Chaplan on December 27, 2017 at 2:30pm — No Comments
OC Autos, Orange County’s leading source for used diesel truck sales, is celebrating their 1st full year at their new super center location in Santa Ana. The full service dealership has witnessed exponential growth through 2017, offering a…Continue
Added by Bob Bradley on November 10, 2017 at 5:00pm — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 6:00am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 6:47am — No Comments
Just because you're in a wheelchair doesn't mean you can't have an awesome car! Check these rides out there that are not only wheelchair accessible, but downright cool at the same time.
As you would imagine from the name, the Segway Puma is not…Continue
Added by Rachael Murphey on August 28, 2017 at 1:00pm — No Comments
These days, many entrepreneurs have decided to develop businesses within the trucking sector. If this is the case for you, now is the time to gain advice and information regarding how to start your trucking company. Below you'll find just four pointers you can use to keep your trucking company on the road to success.
As you probably expect, running a trucking company takes a few key pieces of equipment. A truck is essential for obvious reasons, but a…Continue
Added by Kara Masterson on August 11, 2017 at 1:30pm — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that…Continue
Added by Chris Miller on May 12, 2017 at 6:30am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
Added by Chris Miller on January 18, 2017 at 8:29am — No Comments
On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their…Continue
Added by Doug Van Sach on December 27, 2016 at 6:34am — No Comments
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the…Continue
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…
Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people…Continue
Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments
Safety often gets left behind when we think about luxury vehicles, taking a back seat to more glamorous features such as the powerful engine or heated leather seats. Luxury brands don't forget about safety features, however and usually have some of the most advanced systems. These six luxury vehicles exhibit the same thoughtful engineering in their safety systems as in any other part of the car.
Added by Brooke Chaplan on May 22, 2016 at 2:30pm — No Comments
To qualify for the Institute for Highway Safety’s (HIS) Top Safety Pick category, a vehicle must receive good ratings in five of the organization’s crashworthiness assessments. This year, the top five safest family cars come from a variety of manufacturers. If you’re searching for a safe, smart choice for your family, check out these road-worthy ideas.
Added by Brooke Chaplan on March 1, 2016 at 11:00am — No Comments