Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Should the auto industry be paying closer attention to SubPrime Leasing? Recent comments from KBB and Autotrader analysts said competition might be encouraging lenders to explore this profile further. Butbelieves this is a segment that not only offers lower-than-expected risk, but one that could benefit from more leasing options.
Added by John Sternal on June 10, 2015 at 1:59pm — No Comments
The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.…
Added by John Sternal on May 15, 2014 at 5:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
Added by John Sternal on April 22, 2014 at 11:02am — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of…
Added by John Sternal on April 8, 2014 at 6:14am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.
Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…
Added by John Sternal on March 27, 2014 at 7:16am — No Comments
How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …
Added by John Sternal on March 13, 2014 at 1:09pm — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received…Continue
Added by John Sternal on November 13, 2013 at 7:19am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports the latest year-to-date credit approvals average recorded at 72.7% in September, down slightly from a 74.5% approvals rate YTD in August. The average YTD approvals rate considered to be “healthy” is 70%, according to the company.
A new auto lease trend appears to have formed over the last three months, one that shows the approval rate slipping during the previous three months compared with the same time last year…
Added by John Sternal on October 23, 2013 at 2:41pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices declined -2.0% year-over-year based on listings entering the market during September. Prices on leases averaged $582.02 in September, down from $593.66 in September of 2012. These prices compare to an average of $578.06 recorded during August. Ford’s popular Escape, Focus and Fusion models all showed significant price jumps on monthly payments recorded in September compared with the previous…Continue
Added by John Sternal on October 15, 2013 at 2:10pm — No Comments
It has been a busy week, but not overly active in the number of necessary adjustments. At 1450 vehicles adjusted per day throughout the last week, this is the smallest number since back at the end of August. As a comparison, the number of changes this past week is almost 640 per day less than the average daily change of 2090 per day for the entire month of October 2012.
With the smaller number of changes, how is the value change level reacting as compared to last week and even…
Added by John Sternal on October 14, 2013 at 2:00pm — No Comments
Last week marked the completion of five years of these weekly market updates and almost 2.5 years of monthly specialty market updates. We trust this venue has provided insight for each of your businesses, and that it has brought profitable results. We thank each of you who have called or emailed various comments and questions during this time. So let’s get started on year number six.
The activity within the editors’ analysis and the required value adjustments definitely picked up…
Added by John Sternal on September 16, 2013 at 12:57pm — No Comments
Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?
According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…
Added by John Sternal on December 13, 2012 at 7:04am — No Comments
SURPRISING RESULTS FROM RECENT SURVEY ON CAR FEATURES
Swapalease.com Survey Shows Safety Wins In ‘Most Exciting’ Features
Among today’s most talked about car features, which ones truly resonate with drivers of different demographics? According to responses in …
Added by John Sternal on November 27, 2012 at 9:16am — No Comments
As vehicles begin to get replaced or traded in, it's important for drivers and dealers to understand the full picture in terms of the impact Hurricane Sandy has had on certain types of vehicles. In particular, leases are treated differently than financed vehicles. Leases must be maintained in accordance with the agreed upon terms from the bank. And when leases are transferred, cars that originated in the Northeast may be returned to…
Added by John Sternal on November 20, 2012 at 9:03am — No Comments
WHICH STATES GAINING & LOSING THE MOST VEHICLES?
Swapalease.com Vehicle Relocation Trends Based On Customer Patterns
Online automotive marketplaces have altered the geographic makeup of vehicle inventory from sate to state. With people changing vehicles with each other, which states are adding cars and losing them? …
Added by John Sternal on November 7, 2012 at 6:30am — No Comments
BMW Lets Drivers Out Of Leases
Another Example Of Lease Flexibility Benefiting Car Makers
BMW announced recently a program effective through the end of October that enables its lease customers to skip certain payments in an effort to boost sales of its new or certified used cars. BMW hopes to entice lease drivers by relaxing the strict policies of a lease contract.
Swapalease.com believes this latest…Continue
Added by John Sternal on October 17, 2012 at 1:06pm — No Comments
MIXED SIGNALS ON U.S. JOBS CARRIES OVER INTO AUTO INDUSTRY
Swapalease.com National Report Finds Drivers’ Confidence in Jobs Still Murky
The latest U.S. Jobs data again was underscored by mixed signals, with 114,000 jobs added on the positive yet continued shrinking of the overall labor force. Mixed data has carried over to the U.S. auto industry, where current jobs data offer a glimpse into the positives and negatives from a consumer’s perspective.…
Added by John Sternal on October 11, 2012 at 12:30pm — No Comments
What's the fallback option if you made a mistake by leasing?
As more people begin to lease again (latest figures show 24% of car sales as leases, up from 18% a few years ago), it's important to know the full picture of auto leasing. Sure, it's a great way to get more…
Added by John Sternal on September 13, 2012 at 12:38pm — No Comments
CUSTOMER CREDIT TURNS MORE POSITIVE
Recent Turndowns and Approvals Rate Show Possible Economic Trend
Credit worthiness means everything in car leasing, and Swapalease.com might have evidence of improving U.S. credit for consumers. Since the end of May, U.S. Bank customer approvals for taking over a car on Swapalease.com climbed to an average of 73.7%, compared with 55.5% the…
Added by John Sternal on August 29, 2012 at 12:28pm — No Comments