Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Kip Miles on November 3, 2017 at 6:30am — No Comments
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?
I know what you’re thinking. This is…Continue
Added by David Metter on October 31, 2017 at 11:30am — No Comments
Added by Ujj Nath on October 2, 2017 at 7:00am — No Comments
Owning a company car can be a convenient way for management and employees alike to get to meetings or to the airport on time. However, it also represents an expense that the company must account for. What are some ways that a business can buy a car that fits both its needs and budget?…Continue
Added by Kara Masterson on September 18, 2017 at 8:36am — No Comments
If you are in the market for a vehicle, it is important that you find something that you enjoy driving and that fits your budget. Otherwise, you will have a car that either costs too much drive or isn't worth driving despite the cost. What are some things to look for in a car to ensure that you find the right balance…Continue
Added by Kara Masterson on September 14, 2017 at 3:30pm — No Comments
When you're working with a limited budget but need a car to get to work and to provide transportation for the family, it might seem like your options are limited. There are a few ideas that you can look into so that you can at least get a vehicle that runs and that will get you to where you need to go so that you can save money to get something better in the future. When you begin looking for cars, make sure you get a vehicle history report and information about whether it's been in any…Continue
Added by Kara Masterson on September 11, 2017 at 4:01pm — No Comments
AutoHook has announced they have completed the integration process with the industry’s top leading website providers.
Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…Continue
Added by David Metter on August 25, 2017 at 10:30am — No Comments
Vehicle wraps are one of the cheapest forms of advertising available. The one time cost of having the car wrap installed on your vehicle will pay dividends over a long time as you drive your vehicle. When you consider how many cars are on the road each day, you know that every person you…Continue
Added by Benjamin Okoro on August 5, 2017 at 9:40am — No Comments
Enjoy a great ride by replacing your existing transmission system with the 4R70W. Read on to find the mechanism and the benefits of making the switch to the 4r70w.
Are you a gear head who’s always tinkering with your ride? Is your ride more than a hobby? Does it spell passion for you? Then, you’ve come to the right place. In this article, you can…Continue
Added by Sania Baker on April 17, 2017 at 11:16pm — No Comments
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples…Continue
Added by Chris Miller on April 7, 2017 at 6:30am — No Comments
By Brooke Fernandez
Radical dealership technology should automatically engage and satisfy customers. It should increase business through traditional and new channels – all along the customer’s purchase journey. It must generate income and repeat business 24/7 without requiring hands-on staff time.
Added by Jim Leman on March 31, 2017 at 9:01am — No Comments
Added by Sania Baker on January 15, 2017 at 1:00am — No Comments
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove 15,000 miles annually they would visit the dealership on…Continue
Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive…Continue
Added by David Metter on December 1, 2016 at 12:50pm — No Comments
Added by hondaofburleson on November 5, 2016 at 2:00am — No Comments
According to the J.D. Power 2016 U.S. Initial Quality Study (IQS), U.S. new-vehicle quality makes the largest improvement in 7 years! How does this impact today's dealers?…Continue
Added by Kris Rosychuk on July 6, 2016 at 11:30am — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service drive. Sure, you have customers who know they have a…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments