Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'vehicle' (173)

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

Continue

Added by Ed Barton on July 11, 2019 at 7:00am — No Comments

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…

Continue

Added by Chris Miller on March 7, 2019 at 7:30am — No Comments

Fundamental Attribution Error for Car Shopping

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…

Continue

Added by Jim Flint on March 5, 2019 at 6:30am — No Comments

What Not To Do After An Accident

If you’re involved in a vehicle accident, there are things you should not do in order to protect your health and your legal rights if you later seek compensation for your injuries. In order to avoid the things you shouldn’t do, what you need to do is to remain calm, keep your wits about you and take a moment to think before you say or do anything.

Do Not Ignore an injury

If…

Continue

Added by Mark Evans on February 26, 2019 at 2:02pm — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Continue

Added by Todd Smith on November 29, 2018 at 7:00am — No Comments

5 Ways to Save Your Two Wheeler Insurance Rates

A two wheeler insurance policy is a financial security plan that comes with a number of benefits. The insurance plan is obligatory for every owner of a two wheeler in India as per a law passed by the Government of India. Having a two wheeler insurance plan protects the insured both legally and financially. It also takes care of any inconvenience that is caused to a third party.

A two wheeler insurance policy safeguards the policyholder and his/her insured vehicle in a number of cases.…

Continue

Added by Vneean on October 22, 2018 at 2:30am — No Comments

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…

Continue

Added by John Sternal on October 16, 2018 at 6:30am — No Comments

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…

Continue

Added by John Wingle on September 18, 2018 at 7:04am — No Comments

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

 

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…

Continue

Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments

Diesel for Dummies: How to Properly Care for Your New Vehicle

When you are looking for a new vehicle, one great option to consider would be to get a diesel-powered vehicle. Over the past few years, cars that are powered by diesel have continued to increase in popularity. Some of the benefits include better fuel efficiency and other…

Continue

Added by Meghan Belnap on June 27, 2018 at 2:27pm — No Comments

How to Find the Best Vehicle for the Entire Family

Buying a vehicle is always a very big purchase. While it can be a big decision to purchase a car at any time, buying a car for your family to ride in can be an even more challenging process. Fortunately, there are several tips that can be followed that will help you to find the best vehicle for your…

Continue

Added by Meghan Belnap on June 13, 2018 at 9:30am — No Comments

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the man continues to…

Continue

Added by Chris Miller on April 23, 2018 at 6:40am — No Comments

Safety First: 5 Precautions to Take with Every Vehicle You Drive

Vehicles provide you with untold freedom, convenience, and access to adventure. In the event of an accident, you will want to recruit help from a lawyer like The Jaklitsch Law Group. These…

Continue

Added by Meghan Belnap on April 13, 2018 at 9:37am — No Comments

Take The Edge Off Winter With A New Lincoln

Even for those who love driving, January and February are difficult months. With the roads covered in slush and sand and unpredictable blizzards blowing in off the Great Lakes, winter in southern Ontario is not a time most people enjoy being behind the wheel of a car. But this is also why winter can…

Continue

Added by Kenneth Garcia on February 26, 2018 at 11:32am — No Comments

How to Find the Perfect Vehicle for Your Entire Family

Whether you have more than one driver in the house, or a wide range of ages to transport, choosing a car, truck, or van that is good for the entire family is tough. While style, performance, and comfort are great things to look at when deciding which vehicle to purchase, you…

Continue

Added by Meghan Belnap on January 29, 2018 at 2:30pm — No Comments

What Do You Do When Your Mobility Vehicle Gets Old?

Coping with a mobility-related disability is an expensive proposition! We live in an age where, with a little accommodation, wheelchair-bound or otherwise disabled individuals can experience a great deal of independence and dignity. But those accommodations add a layer of complexity and…

Continue

Added by Rachael Murphey on January 18, 2018 at 2:30pm — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM…

Continue

Added by Mike Gorun on January 9, 2018 at 6:00am — 1 Comment


Dealer
Benefits of Buying a Used Car in 2018

Benefits of Buying a Used Car in 2018

When buying a used car, it is always in the consumers best interest to assess the different benefits that come with buying a pre-owned vehicle! For instance, buying a used vehicle saves the new owner from taking the biggest hit on that vehicle's depreciation. In other words, if or when the new owner of…

Continue

Added by Reagor Dykes on January 6, 2018 at 11:30am — No Comments


Vendor
It's A Wrap! Advertise Your Business With Your Vehicle

You know those cars and trucks you see on the highway that are really rolling advertisements for one business or another?  The ones with bright, eye-catching graphics wrapped all over them?

Do those ads really…

Continue

Added by Tim Eunice on December 29, 2017 at 7:30am — No Comments

Auto Subscription – The Dealers’ New Frontier

There is currently…

Continue

Added by Scot Eisenfelder on December 15, 2017 at 5:30am — 1 Comment

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service