Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…Continue
Added by Brian Cox on September 15, 2014 at 8:48am — No Comments
Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick Fusion is also the industry's only…Continue
Added by Brian Cox on August 18, 2014 at 5:44am — No Comments
|by Heidi Suke, Account Advocate|
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…Continue
Added by Cobalt on July 17, 2014 at 8:30am — No Comments
One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…Continue
Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.
My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing…Continue
Added by Jeff Cotton on June 12, 2014 at 2:10pm — No Comments
The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.…
Added by John Sternal on May 15, 2014 at 5:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.
The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…
Added by John Sternal on April 22, 2014 at 11:02am — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of…
Added by John Sternal on April 8, 2014 at 6:14am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.
Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…
How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …
Added by John Sternal on March 13, 2014 at 1:09pm — No Comments
I buy most of the stuff I wear from a Canadian clothier called Frank and Oak, a company that lets me choose three new items each month and send back the ones I don’t need, free of shipping costs. It is subscription fashion, offering style for the lazy. The clothes are inexpensive but well-made, and usually the hard part is picking only three things. But…Continue
Added by Stephen Jackson on February 5, 2014 at 9:30am — No Comments
I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at. It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…Continue
Added by J.R. Batchelor on January 22, 2014 at 6:32pm — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received…Continue
Added by John Sternal on November 13, 2013 at 7:19am — No Comments
Based on the Black Book reports, data collected and phone calls this past week Black Book expects there are a good many auction managers and personnel tuning in to see if the overall market mirrored their individual auctions in relation to activity, sales conversions and price retention. To keep the suspense down, don’t think it was anything you personally did or didn’t do to get the results you got. I guess if there is one exception it might be from a sale out on the west coast. The Brasher…Continue
Added by Carroll Nguyen on October 28, 2013 at 12:00pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports the latest year-to-date credit approvals average recorded at 72.7% in September, down slightly from a 74.5% approvals rate YTD in August. The average YTD approvals rate considered to be “healthy” is 70%, according to the company.
A new auto lease trend appears to have formed over the last three months, one that shows the approval rate slipping during the previous three months compared with the same time last year…
Added by John Sternal on October 23, 2013 at 2:41pm — No Comments
When last week started I was thinking what the activity and market would be like for the entire week. I was looking at gas price trends, the fact that used inventory continues to increase and even thinking about the time of the year. While spending time with some key, leading auto lenders from captives to national banks to some regional players, the effort is sure being made to make it easy for the dealers to complete the sale of both new and used inventory.
Fortunately the budget…
Added by Carroll Nguyen on October 22, 2013 at 2:30pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices declined -2.0% year-over-year based on listings entering the market during September. Prices on leases averaged $582.02 in September, down from $593.66 in September of 2012. These prices compare to an average of $578.06 recorded during August. Ford’s popular Escape, Focus and Fusion models all showed significant price jumps on monthly payments recorded in September compared with the previous…Continue
Added by John Sternal on October 15, 2013 at 2:10pm — No Comments
It has been a busy week, but not overly active in the number of necessary adjustments. At 1450 vehicles adjusted per day throughout the last week, this is the smallest number since back at the end of August. As a comparison, the number of changes this past week is almost 640 per day less than the average daily change of 2090 per day for the entire month of October 2012.
With the smaller number of changes, how is the value change level reacting as compared to last week and even…
Added by John Sternal on October 14, 2013 at 2:00pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, offers insight into which car and truck lease segments are in demand based on year-over-year changes in inventory listings. Vehicles in the Green/Hybrid segment led all categories in September, rising 66.7% from year-ago levels.
Swapalease.com is an online marketplace that allows drivers to list their vehicle leases for the purpose of finding another individual to take…
Added by Carroll Nguyen on October 9, 2013 at 2:06pm — No Comments
There is no question that there is a hint of fall weather in the air when I stepped out each morning this past week. At my house even a few leaves are scattered around the yard. As the old saying goes, when the leaves fall, prices will also fall. Notice I said a “few leaves”. This means it is still a relatively solid market. Most of the comments included within the Black Book survey personnel reports from the past week indicated an overall softness with a few describing the market as…Continue
Added by Carroll Nguyen on October 3, 2013 at 11:36am — No Comments