Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Does your dealership have tools that should help your sales and business development people be more effective?
As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some of the most effective dealers are making it easier to retail…Continue
Added by Stan Sher on October 7, 2013 at 4:29pm — No Comments
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing on VDPs is not important. In fact it is one of the most…Continue
Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments