Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC). The theme was "Dealers need to become VDP factories!"
Research presented from Cobalt and Autotrader at DMSC…Continue
The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…Continue
I always try to keep this community up to date with the latest search trends and changes in Google. We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.
If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP. We have a good idea why this is happening but the answers would…Continue