Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments
Written by PureCars CEO and Co-Founder, Jeremy Anspach
(As published in Dealer Marketing Magazine)
In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…
Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments
Does your dealership have tools that should help your sales and business development people be more effective?
As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some of the most effective dealers are making it easier to retail…Continue
Added by Stan Sher on October 7, 2013 at 4:29pm — No Comments
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing on VDPs is not important. In fact it is one of the most…Continue
Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments
There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…Continue
Added by Mathew Koenig on March 29, 2013 at 1:35pm — No Comments
On Tuesday, March 12th Brian Pasch, a speaker at the upcoming Automotive Boot Camp, will be conducting a webinar entitled "Turning Dealers into VDP Factories".
The webinar is hosted in conjunction with the ADM Community founded by Ralph Paglia, who will also be speaking at Boot Camp this year.
The webinar runs from 1:00 PM – 2:30…Continue
Added by Carrie Hemphill on March 11, 2013 at 11:00am — No Comments
Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC). The theme was "Dealers need to become VDP factories!"
Research presented from Cobalt and Autotrader at DMSC…Continue
The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…Continue
I always try to keep this community up to date with the latest search trends and changes in Google. We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.
If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP. We have a good idea why this is happening but the answers would…Continue