Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'vdp' (7)

Technology Assisted Objection Handling

Does your dealership have tools that should help your sales and business development people be more effective?

 

As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency.  It is no secret that some…

Continue

Added by Stan Sher on October 7, 2013 at 4:29pm — No Comments

VDPs Do Not Pay The Bills

The other day I was in a dealership speaking with an owner.  He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great".  He then said to me "however, VDPs do not cash checks, sales do".  I was so happy to hear that because here is someone that really gets it.  I am not saying that focusing…

Continue

Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments

Measuring Online Success with Conversion

Written by Mat Koenig CEO & Founder of KonigCo LLC. Learn more at www.konig.co

There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…

Continue

Added by Mathew Koenig on March 29, 2013 at 1:35pm — No Comments

Turning Dealers Into VDP Factories Webinar Tomorrow March 12th

On Tuesday, March 12th Brian Pasch, a speaker at the upcoming Automotive Boot Camp,  will be conducting a webinar entitled "Turning Dealers into VDP Factories".  

The webinar is hosted  in conjunction with the ADM Community founded by Ralph Paglia, who will also be speaking at Boot Camp this year.  

The webinar runs from 1:00 PM – 2:30…

Continue

Added by Carrie Hemphill on March 11, 2013 at 11:00am — No Comments

Dealers Need to Become VDP Factories

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

 

Research presented from Cobalt and Autotrader at DMSC…

Continue

Added by Brian Pasch on February 19, 2013 at 6:30pm — 13 Comments

Do You Know How Many VDP Views A Month Occur On Your Own Website?

It is no secret that consumers research cars online and that there is a STRONG correlation between inventory Vehicle Detail Page (VDP) views and car sales for a dealer.  

The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or…

Continue

Added by Brian Pasch on November 16, 2012 at 9:54am — 2 Comments

What Is Google Doing By Summarizing VDP Data in Search Results?

I always try to keep this community up to date with the latest search trends and changes in Google.  We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.

If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP.  We have a good idea why this is happening but the answers would…

Continue

Added by Brian Pasch on October 14, 2011 at 7:00pm — 2 Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

ADM Community is Proud of our Sponsors

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Your Support for ADM Sponsors helps Fund Scholarships and Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service