Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
At some point in your life, you are going to upgrade the car that you are driving. Whether you are making the change in order to get a top-of-the-line new vehicle or you merely want to try something new, you'll have to address your older car. Far too often, car owners sell their old vehicles to dealerships as part of a trade in the package. In doing so, most dealers end up getting quite the profit out of the transaction, allowing for…Continue
Added by Allen Oneil on February 10, 2019 at 10:05pm — No Comments
The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…Continue
Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments
If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…Continue
Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments
Dealerships are coming around and increasingly realize the importance of having a good social media presence.
Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…
Added by Paul Moran on August 23, 2018 at 7:00am — No Comments
Some skeptics lament the decline in the use of social media platforms.
Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Added by Paul Moran on July 6, 2018 at 6:00am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments
When you're working with a limited budget but need a car to get to work and to provide transportation for the family, it might seem like your options are limited. There are a few ideas that you can look into so that you can at least get a vehicle that runs and that will get you to where you need to go so that you can save money to get something better in the future. When you begin looking for cars, make sure you get a vehicle history report and information about whether it's been in any…Continue
Added by Kara Masterson on September 11, 2017 at 4:01pm — No Comments
One of the reasons why most people consider buying a vintage car to be a wise investment is because they increase in value over time. If buying the car turns out to be a good investment, the prospect of a handsome profit on a small outlay of capital can be…Continue
Added by Anica Oaks on August 2, 2017 at 12:56pm — No Comments
Most vehicle owners maintain their cars under the hood but forget its exterior and interior parts. These five reasons to detail your car detail how the effort is for far more than looks.
Improve resale value
A pristine interior can help a used vehicle leap over…Continue
Added by Lizzie Weakley on April 17, 2017 at 4:44pm — No Comments
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
Buying a new car can be an exciting time, and you may be dreaming about cruising down the road in your new vehicle in the near future. However, before your dream can become a reality, you must first find the right vehicle to purchase and negotiate a great deal. To ensure you…Continue
Added by Lizzie Weakley on November 11, 2016 at 2:40pm — No Comments
Knowing when it is time to trade in your car and get a new one can be difficult. Timing your trade-in just right is part science, part art. But there are some signs that tell when it might be a good time. Here are five signs it is time to trade in your car for an upgrade.…
Added by Lizzie Weakley on October 31, 2016 at 11:01am — No Comments
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.
For auto dealerships, your purpose is your “why buy” or…Continue
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one…Continue
Added by sara callahan on September 21, 2016 at 5:58am — No Comments
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…Continue
Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative…Continue
Added by sara callahan on August 31, 2016 at 6:38am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when…Continue
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments