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All ADM Blog Posts Tagged 'value' (14)

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

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Added by Richard Holland on July 10, 2014 at 5:37am — 6 Comments

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.

Don't get me wrong. I know that there are…

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Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments

Inside Look At Women Drivers When Leasing a Vehicle



How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …

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Added by John Sternal on March 13, 2014 at 1:09pm — No Comments

Rising And Contingency In The Market

 

Welcome to 2014! This is the first of twelve editions of the monthly …

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Added by John Sternal on January 2, 2014 at 8:25am — No Comments

How to Get Found in Local Searches - Review site indicators you cannot ignore

When you look closer at the Non-Google local search engines such as Yelp, YP.com, etc. you will find a significant amount of highly qualified consumer search traffic.

The question is: do you know which data about your dealership will influence how you rank in local search…

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Added by Jerry Hart on April 19, 2013 at 11:00am — No Comments

The Numbers are In: Leading the Pack In Leads

A quick jaunt through our reports in January proved most fruitful.  I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…

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Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments

Are You Building Value During Your Presentation/Demonstration?

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your…

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Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

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Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…

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Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments

Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

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Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

The Law Of Profitable Returns

I decided to write this post after a comment I left on my Facebook…

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Added by David Johnson on November 9, 2011 at 7:30am — 2 Comments

5 Smart Shopping Tips

You may be surprised to know that the biggest mistake you can make when shopping is to shop the 'best' or 'lowest' priced products. That's right! Buyers mistakingly use price to drive their buying decisions - this is referred to as the price myth and retailers have used the lowest price hook for years to drive traffic to their stores and websites. The single biggest shopping mistake a consumer can make is to base the decision to shop or buy solely on price and I should know as I have… Continue

Added by Grant Cardone on November 30, 2010 at 1:28pm — No Comments

LOWER PRICE + LOWER VOLUMES IS FORMULA FOR DISASTER by Grant Cardone

Price is always a very sensitive issue, especially during times of contraction, when money is tight, consumers are scared and more selective with their money. The first response (incorrectly) is to reduce price in order to make up for less volume. It is a myth that a lower price will sell your product and a formula for disaster.



Unless you are Wal-Mart or the Dollar Store that have entire business models built around very small margins and high volumes, the lowest price model will… Continue

Added by Grant Cardone on March 30, 2009 at 9:00pm — No Comments

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