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All ADM Blog Posts Tagged 'value' (50)

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…

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Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments

An Effective Social Media Presence Takes More than Simply Posting Content

Dealerships are coming around and increasingly realize the importance of having a good social media presence.

Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…

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Added by Paul Moran on August 23, 2018 at 7:00am — No Comments

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.

Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 …

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Added by Paul Moran on July 6, 2018 at 6:00am — No Comments

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

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Added by Steve White on May 21, 2018 at 6:30am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and…

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Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership, there are many ways you…

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Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments

Putting the “R” Back in CRM

Too often, CRM and direct…

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Added by Scot Eisenfelder on November 16, 2017 at 6:00am — 1 Comment

Budget Buyer: How to Buy a Car on a Limited Income

When you're working with a limited budget but need a car to get to work and to provide transportation for the family, it might seem like your options are limited. There are a few ideas that you can look into so that you can at least get a vehicle that runs and that will get you to where you need to go so that you can save money to get something better in the future. When you begin looking for cars, make sure you get a vehicle history report and information about whether it's been in any…

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Added by Kara Masterson on September 11, 2017 at 4:01pm — No Comments

Worth Restoring? 4 Signs You Should Buy That Classic Car

One of the reasons why most people consider buying a vintage car to be a wise investment is because they increase in value over time. If buying the car turns out to be a good investment, the prospect of a handsome profit on a small outlay of capital can be…

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Added by Anica Oaks on August 2, 2017 at 12:56pm — No Comments

Hot Wheels: 5 Reasons to Get Your Car Detailed

Most vehicle owners maintain their cars under the hood but forget its exterior and interior parts. These five reasons to detail your car detail how the effort is for far more than looks.

Improve resale value

A pristine interior can help a used vehicle leap…

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Added by Lizzie Weakley on April 17, 2017 at 4:44pm — No Comments

Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

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Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments

4 Things to Watch Out for When Buying a New Car

Buying a new car can be an exciting time, and you may be dreaming about cruising down the road in your new vehicle in the near future. However, before your dream can become a reality, you must first find the right vehicle to purchase and negotiate a great deal. To ensure…

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Added by Lizzie Weakley on November 11, 2016 at 2:40pm — No Comments

5 Signs it is Time to Trade in Your Car for an Upgrade

Knowing when it is time to trade in your car and get a new one can be difficult. Timing your trade-in just right is part science, part art. But there are some signs that tell when it might be a good time. Here are five signs it is time to trade in your car for an…

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Added by Lizzie Weakley on October 31, 2016 at 11:01am — No Comments

Communicate Your Dealership's "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.

 

For auto dealerships, your purpose is your “why buy” or…

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Added by Timmy D. James on October 20, 2016 at 5:52am — 1 Comment

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…

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Added by sara callahan on September 21, 2016 at 5:58am — No Comments

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

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Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative…

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Added by sara callahan on August 31, 2016 at 6:38am — No Comments

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…

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Added by Chris Miller on August 26, 2016 at 5:26am — No Comments

Five Types of Videos You Must Have Today

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.



And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…

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Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay…

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Added by Mike Gorun on July 27, 2016 at 6:13am — No Comments

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