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All ADM Blog Posts Tagged 'value' (24)

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…


Added by Chris Miller on November 20, 2015 at 4:58am — No Comments

Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…


Added by Joseph Little on November 17, 2015 at 2:12pm — No Comments

Apple CarPlay: Overview

Using the voice assistant Siri, Apple's new system can connect the iPhone to a car's audio system.  The technology gives drivers’ voice-controlled music, maps, contacts, and message.  It is a more advanced way to connect a car's entertainment and information systems to an iPhone.  Apple CarPlay connects to iPhones using the Lightning Connector to pull data and information directly from the iPhone, while at the same time charging the smartphone in the process.  Not only can the…


Added by Rahul Paul on October 29, 2015 at 3:55am — No Comments

Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…


Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership.

According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty -…


Added by Mike Gorun on August 4, 2015 at 4:00am — No Comments

Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…


Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments

Offer Value Above a Paycheck To Increase Employee Retention

Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region…


Added by Richard Holland on May 7, 2015 at 5:00am — No Comments

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch,…


Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments

Personalized Video on Bottles of Beer?

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…


Added by Brian Cox on January 6, 2015 at 5:30am — No Comments

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient.

As LinkedIn cannot read the messages, it had to formulate a…


Added by sara callahan on December 24, 2014 at 6:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…


Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…


Added by Richard Holland on July 10, 2014 at 5:37am — 5 Comments

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.

Don't get me wrong. I know that there are…


Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments

Inside Look At Women Drivers When Leasing a Vehicle

How do women view their car lease experience? wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …


Added by John Sternal on March 13, 2014 at 1:09pm — No Comments

Rising And Contingency In The Market


Welcome to 2014! This is the first of twelve editions of the monthly …


Added by John Sternal on January 2, 2014 at 8:25am — No Comments

How to Get Found in Local Searches - Review site indicators you cannot ignore

When you look closer at the Non-Google local search engines such as Yelp,, etc. you will find a significant amount of highly qualified consumer search traffic.

The question is: do you know which data about your dealership will influence how you rank in local search…


Added by Jerry Hart on April 19, 2013 at 11:00am — No Comments

The Numbers are In: Leading the Pack In Leads

A quick jaunt through our reports in January proved most fruitful.  I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…


Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments

Are You Building Value During Your Presentation/Demonstration?

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your…


Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by in this Infographic are based on data harvested from their significant campaign…


Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…


Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments

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