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Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big shift from the print-dominated medium of a few years…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some chatters lack: common customer service skills.
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments