Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
This time of year is generally crammed with reports, RDRs, OEM…Continue
Added by Mike Gorun on January 9, 2018 at 6:00am — No Comments
They are the units that perform most of the economic activity in our economy. Most businesses exist to generate a profit. There…Continue
With new features being introduced yearly on luxury and performance cars, it can be easy to get sucked into the need for a new ride to keep up with one’s friends and neighbors. Because newer cars are so dependable, drivers often experience few problems when driving up to 150,000…Continue
Added by Anica Oaks on March 29, 2017 at 3:14pm — No Comments
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.
Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…Continue
It happens every day. You sit in your morning meetings and you review the daily log from the day before and you ask each salesperson, “What is going on with Mr. & Mrs. Smith?” And then it happens, the salesperson goes blank and gets that “deer in the headlights” look. You wait….. and nothing. Across the table…Continue
Added by Kit Rogers on December 14, 2015 at 5:35am — No Comments
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…Continue
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments
Added by Gregg Manson on May 19, 2014 at 2:37pm — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
You know about the…Continue
I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.
Social media that incorporate these overlooked…Continue
Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments
Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a…Continue
Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios
Houston, Texas, April 30, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…Continue
Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to…Continue
He assembled a team of…Continue
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
For sure, sales associates must attend…Continue
In previous blogs I've written for DealerKnows about…Continue