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All ADM Blog Posts Tagged 'unique' (4)

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as…

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Added by sara callahan on September 21, 2016 at 5:58am — No Comments

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.

 

Therefore, reaching that customer…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments

Want A Free Ferrari, Buy Some Pizzas

Sounds ridiculous, right? It’s real, however. A case study involving a pizza joint in New York has shown that offering ridiculous rewards can pay off. This particular pizza joint has several “over-the-top” rewards but none as much so as the promise of a free Ferrari…

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Added by sara callahan on June 26, 2013 at 6:08am — No Comments

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…

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Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments

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