When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time. I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day. At DealerOn, we believe that there is a definite benefit to devoting time and effort to… Continue
Added by Ali Amirrezvani on July 21, 2011 at 12:59pm —
Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We were free to experiment… and we did. It was a time when one creative soul could fashion an Internet strategy and create an… Continue
Added by Tom Gorham on June 29, 2011 at 7:00pm —
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on… Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm —
If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:
What statistics surprise you, if any? I think the 8% decline of… Continue
Added by Stan Bradbury on February 17, 2011 at 11:17am —
One year ago Ralph and I went on a rant about inventory on Twitter.
Great to see where we were and where we are now.
Chewing on the post from last year now with sweet tea.
Not in the stream though right?
So now I get it and it is part of our platform. What a difference a year makes.…
Added by Kim Clouse on November 24, 2010 at 8:00pm —
Google is now integrating Promoted Tweets into Google Realtime
Search. Twitter allows advertisers to pay for Promoted Tweets that will
show up above the others in search results, similar to Google AdWords.
Twitter itself only just unveiled Promoted Tweets, which the company is
running on a trial basis with a select group of marketers, but
eventually will open up to anyone who wants to advertise, including car
Not too long ago, Google rolled… Continue
Added by Paul Potratz on November 18, 2010 at 12:11pm —
Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.
The tweet simply said, “Self-Spy-Photo: Just received this from our…
Added by Paul Potratz on November 11, 2010 at 1:48pm —
Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting
with their tweets.
Added by Gary Weinberg on September 23, 2010 at 2:36pm —
I have been asked time and again “What made us decide to make MyDealerReport free to dealers?”. Well, the plain truth is, making dealers pay for their rating accounts was and is damaging the growth of our space. Facebook, twitter and linkedin have free accounts and this helped social media to grow. I believe social media would be hindered by forcing users to pay for an… Continue
Added by John H. Isaac on September 2, 2010 at 4:25pm —
I came across Laurenwantstoknow.com, I found it to be a very appealing way to engage consumer experience outside there typical consumer engagement before and after the sale. I feel this is a very creative way to utilize digital media via video, blogs and social media for strict branding purpose. …
Added by George Magda on August 11, 2010 at 2:37pm —
I've spent the past 3 months researching dealerships' online marketing strategies. I've seen tons of dealership websites, Facebook pages and Twitter streams and aside from a select few instances I've found that many dealerships miss the boat when it comes to the opportunity the social web presents.
I'll focus on 2 small opportunities that will help kickstart a dealership's ability to acquire more sales and service customers.Don't be pushy,… Continue
Added by Cort Johnson on July 14, 2010 at 11:26am —
With the announcement of Google TV and launch of Project Canvas and Yahoo Widgets, it’s clear that the lines between television and Internet will soon dissolve, creating one mega-medium we utilize in capacities ranging from the living room to taxi… Continue
Added by Blue Dog Productions on July 13, 2010 at 11:30am —
What is your first sign of a dealer in trouble, a dealer that just doesn't get it, and a dealer that can only sell successfully for a limited period of time, because they are selling in SPITE of themselves. Yes, folks, the car market is back and dealers are once again selling cars in spite of themselves. And that has brought back the old fears and yes, let's call the baby ugly, the old stupidities that we had all hoped went away in 2008. Dealers are still just flat out scared of the Internet,… Continue
Added by John Druien on June 4, 2010 at 8:35am —
Stop trying to make a social network on your dealership's website with Facebook and Twitter accounts. If the stats on word of mouth marketing and social networking are correct, your dealership already has it's own HUGE social network inside the dealership, your employees. They are the key to your success in social networking. 80% of their friends will trust their opinion in products and services. Focusing on your employees social networks will and can put your dealership's messages, vehicles… Continue
Added by Jay on February 26, 2010 at 7:26am —
I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!
Please... I'd love to hear your… Continue
Added by Ron Morrison on December 17, 2009 at 11:29pm —
FINALLY! For all you dealers fumbling around in the darkness that is Social Media integration, it seems like somebody may have found the light switch…or at least turned on a night light.
Yesterday bing announced they would integrate Twitter updates in their search results. And because search engine land is more competitive than the NFC East conference, Google announced the same day that they, too, would integrate Twitter into their search results.
All of this is in… Continue
Added by Terrence Gordon on October 22, 2009 at 9:02am —
A number of you have been using Twitter for some time. However, are you using the micro-blogging platform to build relationships with customers or merely as a promotional tool?
Just posted an article about this on Headlighblog.com that includes guidelines on how to best use Twitter, including:
* Engage with your audience
* Provide helpful contributions
* Monitor your brand
* ... but don't overshadow your brand
Added by M.S. Butler on April 2, 2009 at 8:05am —
Automotive retailers have been contacting me lately to ask how they can use Twitter to keep in front of their existing customers as well as to reach new customers. There are a number of emails claiming that business owners can build 10,000+ member "opt-in" email lists in just days using Twitter.
I thought it was time to make some initial comments as I continue to test how to leverage Twitter for clients. There are no EASY ways to generate an opt-in email list of 10,000+ consumers but… Continue
Added by Brian Pasch on March 19, 2009 at 7:25pm —
Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.
Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue
Added by Gary May on February 19, 2009 at 8:30am —
We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.
Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters
People go there, trust them, read them,… Continue
Added by Gary May on February 2, 2009 at 9:00am —