Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'twitter' (60)

Twitter - One Year Later

http://www.carfolks.com

Okay,

One year ago Ralph and I went on a rant about inventory on Twitter.

Great to see where we were and where we are now.

Chewing on the post from last year now with sweet tea.

Not in the stream though right?

So now I get it and it is part of our platform. What a difference a year makes.…

Continue

Added by Kim Clouse on November 24, 2010 at 8:00pm — 8 Comments

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime

Search. Twitter allows advertisers to pay for Promoted Tweets that will

show up above the others in search results, similar to Google AdWords.

Twitter itself only just unveiled Promoted Tweets, which the company is

running on a trial basis with a select group of marketers, but

eventually will open up to anyone who wants to advertise, including car

dealers.



Not too long ago, Google rolled…

Continue

Added by Paul Potratz on November 18, 2010 at 12:11pm — No Comments

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

Twitter for Automotive Marketing

The tweet simply said, “Self-Spy-Photo: Just received this from our…

Continue

Added by Paul Potratz on November 11, 2010 at 1:48pm — No Comments

Twitter to Release a Real-time Analytics Solution This Year

By Stan Schroeder via Mashable













Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting

with their tweets.

Member of…

Continue

Added by Gary Weinberg on September 23, 2010 at 2:36pm — No Comments

Why We Did It

I have been asked time and again “What made us decide to make MyDealerReport free to dealers?”. Well, the plain truth is, making dealers pay for their rating accounts was and is damaging the growth of our space. Facebook, twitter and linkedin have free accounts and this helped social media to grow. I believe social media would be hindered by forcing users to pay for an…

Continue

Added by John H. Isaac on September 2, 2010 at 4:25pm — No Comments

Laurenwantstoknow.com going outside the traditional forum to communicate with customers before and after the sale

I came across Laurenwantstoknow.com, I found it to be a very appealing way to engage consumer experience outside there typical consumer engagement before and after the sale. I feel this is a very creative way to utilize digital media via video, blogs and social media for strict branding purpose. …

Continue

Added by George Magda on August 11, 2010 at 2:37pm — No Comments

2 Ways to Engage with your Cutomers to Create Lasting Relationships

I've spent the past 3 months researching dealerships' online marketing strategies. I've seen tons of dealership websites, Facebook pages and Twitter streams and aside from a select few instances I've found that many dealerships miss the boat when it comes to the opportunity the social web presents.



I'll focus on 2 small opportunities that will help kickstart a dealership's ability to acquire more sales and service customers.



Don't be pushy,… Continue

Added by Cort Johnson on July 14, 2010 at 11:26am — No Comments

Social Media Is Fertile Grounds for Effective Advertising

With the announcement of Google TV and launch of Project Canvas and Yahoo Widgets, it’s clear that the lines between television and Internet will soon dissolve, creating one mega-medium we utilize in capacities ranging from the living room to taxi… Continue

Added by Blue Dog Productions on July 13, 2010 at 11:30am — No Comments

Hi, I am a Dealer, and I am scared of the Internet

What is your first sign of a dealer in trouble, a dealer that just doesn't get it, and a dealer that can only sell successfully for a limited period of time, because they are selling in SPITE of themselves. Yes, folks, the car market is back and dealers are once again selling cars in spite of themselves. And that has brought back the old fears and yes, let's call the baby ugly, the old stupidities that we had all hoped went away in 2008. Dealers are still just flat out scared of the Internet,… Continue

Added by John Druien on June 4, 2010 at 8:35am — 17 Comments

Employees are the key to social networking.

Stop trying to make a social network on your dealership's website with Facebook and Twitter accounts. If the stats on word of mouth marketing and social networking are correct, your dealership already has it's own HUGE social network inside the dealership, your employees. They are the key to your success in social networking. 80% of their friends will trust their opinion in products and services. Focusing on your employees social networks will and can put your dealership's messages, vehicles… Continue

Added by Jay on February 26, 2010 at 7:26am — 2 Comments

Should our dealership consider twitter...

I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!



Please... I'd love to hear your… Continue

Added by Ron Morrison on December 17, 2009 at 11:29pm — 2 Comments

Twitter, Set My Inventory Free!

FINALLY! For all you dealers fumbling around in the darkness that is Social Media integration, it seems like somebody may have found the light switch…or at least turned on a night light.



Yesterday bing announced they would integrate Twitter updates in their search results. And because search engine land is more competitive than the NFC East conference, Google announced the same day that they, too, would integrate Twitter into their search results.



All of this is in… Continue

Added by Terrence Gordon on October 22, 2009 at 9:02am — 4 Comments

Are you using Twitter to build relationships with customers or as a promotional tool?

Twitter Automotive A number of you have been using Twitter for some time. However, are you using the micro-blogging platform to build relationships with customers or merely as a promotional tool?



Just posted an article about this on Headlighblog.com that includes guidelines on how to best use Twitter, including:



* Engage with your audience



* Provide helpful contributions



* Monitor your brand



* ... but don't overshadow your brand



The… Continue

Added by M.S. Butler on April 2, 2009 at 8:05am — No Comments

Are You Using Twitter For Automotive Marketing?

Automotive retailers have been contacting me lately to ask how they can use Twitter to keep in front of their existing customers as well as to reach new customers. There are a number of emails claiming that business owners can build 10,000+ member "opt-in" email lists in just days using Twitter.



I thought it was time to make some initial comments as I continue to test how to leverage Twitter for clients. There are no EASY ways to generate an opt-in email list of 10,000+ consumers but… Continue

Added by Brian Pasch on March 19, 2009 at 7:25pm — 4 Comments

What Are You Doing About What Your Competition Is Not?

Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.



Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue

Added by Gary May on February 19, 2009 at 8:30am — No Comments

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.



1. Where?

Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters



2. Why?

People go there, trust them, read them,… Continue

Added by Gary May on February 2, 2009 at 9:00am — 2 Comments

Admitted Adverholic? Here's a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.



When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue

Added by Gary May on January 23, 2009 at 2:22pm — 1 Comment

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

Lessons in changing consumer perception of a major brand, one tweet at time

Scott Monty heads up social media efforts for Ford Motor Company, an effort he began in July. In that role, he’s responsible for internal and external adoption of social media strategy to help improve Ford’s overall reputation. I sat down with Scott last month to discuss his approach, before what could only be categorized as an extremely active period for Scott.



We spent an hour discussing audience, tools, tone, content mix and etiquette. During our conversation, I was impressed by… Continue

Added by M.S. Butler on December 12, 2008 at 8:43pm — No Comments

Social Media to Reach Women Car Buyers - Tools and Tips

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg



According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the… Continue

Added by Jody DeVere on October 14, 2008 at 12:02pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service