Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…Continue
By Brian Pasch
Have you started to test Twitter promoted tweets for your business? You should because there are many opportunities for car dealers and the vendor community on Twitter. The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…Continue
Unless you’ve been living in a box for the past couple weeks, you’d undoubtedly heard about the now infamous selfie taken by Ellen DeGeneres during the 2014 Academy Awards. Ellen DeGeneres, who hosted the show, took a moment to compose a selfie in the audience with the likes of Jennifer Lawrence, Julia Roberts, Meryl Streep, Bradley Cooper, Kevin Spacey, Brad Pitt, and Angelina Jolie, amongst others. She then proceeded to ask viewers to retweet it. The results were…Continue
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most…Continue
Added by Arvid Linde on January 21, 2014 at 9:59am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.
July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in…Continue
Press releases are a great way to promote and disseminate information about your company. I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands…Continue
Added by sara callahan on July 10, 2013 at 6:32am — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
What is Twitter Vine?
On Jan 24, Twitter announced the launch of its new, integrated mobile video app called Vine. Twitter…Continue
Added by Joe Schwartz on January 27, 2013 at 11:22am — No Comments
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…Continue
With over 75 million users, over 6000 photo uploads in the last minute, over 72,000 photos tagged with jump, and over 3 million photos geo-tagged this month. Flickr is quickly becoming an extremely important digital marketing tool because it allows your dealership to market your inventory and brand…Continue
Added by Jason Parman on November 30, 2012 at 12:33pm — No Comments
Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo…Continue
Added by Jason Parman on November 23, 2012 at 10:00am — No Comments
A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…Continue
People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…Continue
Now before I get into what I'm thinking here, let me preface this article by saying that I am the first one to admit that I haven't become a student of Klout. I don't know all the ins-and-outs. I understand it in its basic form. Klout measures your social influence across the networks you participate in based on…Continue
Added by Michael Cirillo on October 11, 2012 at 11:48am — No Comments
On the TODAY show earlier this week Twitter SEO, Dick Costolo made a live appearance to announce updates to the Twitter experience. The changes will affect the look and feel of profiles both on Twitter.com and on their mobile apps for iPad, iPhone, and Android. Twitter users will now have the option of a…Continue
Added by Timothy Martell on September 20, 2012 at 6:30am — No Comments
After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by…Continue
The purchasing of Twitter followershas become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere…Continue