ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by Manny Luna on February 5, 2014 at 8:30pm — No Comments
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most…Continue
Added by Arvid Linde on January 21, 2014 at 10:59am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.
July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in…Continue
Press releases are a great way to promote and disseminate information about your company. I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands…Continue
Added by sara callahan on July 10, 2013 at 6:32am — No Comments
Added by Manny Luna on June 6, 2013 at 7:56pm — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
Yahoo is investing big-time in the social media. The company announced today that it has purchased Tumblr, the popular blogging and social media network, for $1.1 billion.
"I'm delighted to announce that we've reached an agreement to acquire Tumblr!," Marissa Mayer, the CEO of Yahoo, announced…Continue
"With American Airlines stock at 20 cents, I can't decide between paying for two checked bags or buying half…Continue
Added by Manny Luna on April 16, 2013 at 1:30pm — No Comments
Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over seven years ago.
But how things have changed.
On the social web we live on a diet of fast change and rapid media evolution. Twitter’s slow burning maturation…Continue
Added by Manny Luna on March 30, 2013 at 4:00pm — No Comments
“Facebook’s work on a hashtag is a sign of the heightening battle between Facebook and Twitter, as both compete for mobile users and fight for advertising dollars. For years, Twitter and Facebook seemed to occupy different poles of the social-media spectrum. While Facebook was the home of…Continue
'Do you know the average click-thru rate for the tweets your brand sends? If not, you can easily find out here. According to the research, the average rate is a little more than 6 percent. While this may seem low, it's still higher…Continue
Added by Manny Luna on March 9, 2013 at 4:26am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
What is Twitter Vine?
On Jan 24, Twitter announced the launch of its new, integrated mobile video app called Vine. Twitter…Continue
Added by Joe Schwartz on January 27, 2013 at 12:22pm — No Comments
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…Continue
With over 75 million users, over 6000 photo uploads in the last minute, over 72,000 photos tagged with jump, and over 3 million photos geo-tagged this month. Flickr is quickly becoming an extremely important digital marketing tool because it allows your dealership to market your inventory and brand…Continue
Added by Jason Parman on November 30, 2012 at 1:33pm — No Comments
Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo…Continue
Added by Jason Parman on November 23, 2012 at 11:00am — No Comments
A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…Continue
People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…Continue