ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with…Continue
Added by Rachel Boyle on November 11, 2013 at 1:09pm — No Comments
In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose…Continue
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…Continue
Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.
I love reading Jim Ziegler’s articles there is a lot of hard core truth in what he writes, most of all you can bet he is passionate and believes and lives every word. While reading this latest article “Coffee’s for Closers” it floored me that we still see this connection between the “PRICE” and the "Close". What’s even more ironic is that is that what actually “CLOSES” a car sale is as old school as it…Continue
Added by Charles Kim on May 9, 2011 at 9:30am — No Comments
At the Driving Sale Executive Summit I had the opportunity to meet Chris Brogan and to hear him speak on social media trends.