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All ADM Blog Posts Tagged 'trust' (11)

How Job Hopping Became Acceptable and How You Can Change It

When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…

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Added by Richard Holland on September 4, 2014 at 7:00am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a…

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Added by Richard Holland on April 24, 2014 at 5:00am — No Comments

Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled…

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Added by sara callahan on January 8, 2014 at 6:03am — No Comments

FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

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Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments

What’s Your ROR?

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose…

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Added by Richard Holland on September 12, 2013 at 8:32am — 3 Comments

Changing Your Image Is Hard but Possible

Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…

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Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments

Are Dealers Getting Closer to embracing Transparency?

As many people, companies and dealerships are finding out there are no more secrets on the Internet.  A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited.   Is it time to convey how you really treat your customers?   I invite you to watch this video about how the world is becoming more open.   It's not specifically about auto retailing but you will see the connection.

 

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Added by Mark Dubis on September 21, 2012 at 10:20am — 1 Comment

Coffee’s for Closers…Negotiation AINT the close

I love reading Jim Ziegler’s articles there is a lot of hard core truth in what he writes, most of all you can bet he is passionate and believes and lives every word. While reading this latest article “Coffee’s for Closers” it floored me that we still see this connection between the “PRICE” and the "Close". What’s even more ironic is that is that what actually “CLOSES” a car sale is as old school as it…

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Added by Larry Bruce on June 4, 2011 at 10:54am — 7 Comments

The Phone Call Follow-up to an Internet Lead - A Different Take

As more and more people increasingly prefer to communicate electronically (be it e-mail, text, IM, tweets, FB posts, etc.) over more traditional means (i.e. phone, face-to-face), we need to really think about the phone call follow-up after getting an internet lead to maximize customer engagement.



I've said before that there are two main reasons why getting a customer on the phone or into the dealership is beneficial to the dealer:



  1. Our brains are hard-wired to…
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Added by Charles Kim on May 9, 2011 at 9:30am — No Comments

Social Media Math 101

social media trust equation

At the Driving Sale Executive Summit I had the opportunity to meet Chris Brogan and to hear him speak on social media trends.



I received a free copy of his book Trust Agents and have been reading it in between flights and work and it's really a great resource to focus your thought… Continue

Added by Brian Pasch on November 22, 2009 at 6:00am — 11 Comments

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