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All ADM Blog Posts Tagged 'trust' (33)

In Car Sales, the Best Social Marketer Wins

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.

 

A…

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Added by Paul Moran on May 11, 2018 at 7:06am — No Comments

Think Efficiency isn’t the Answer? Check out this Story!

According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability…

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Added by Ujj Nath on March 29, 2018 at 6:49am — No Comments

Offer trust to your car dealership customers

In the automotive industry, trust is a must.

No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn…

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Added by Thomas F. Jung on January 23, 2018 at 2:30am — No Comments

4 Reasons Why Your Customers Love Video

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers,…

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Added by Timmy D. James on December 21, 2017 at 6:30am — 1 Comment

Competing Against Nothing

When asked who a…

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Added by Scot Eisenfelder on November 29, 2017 at 6:00am — No Comments

The Costco Effect and Customer Loyalty

Costco has certainly built a loyal following over the years, even though…

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Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments

3 Quick Tips for Handling Declined Service

Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.

While
it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…

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Added by Tim Clay on May 12, 2017 at 7:30am — No Comments

How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way…

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Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…

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Added by Mike Gorun on February 14, 2017 at 6:00am — No Comments

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…

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Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…

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Added by Chris Miller on August 26, 2016 at 5:26am — No Comments

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 7:43am — No Comments


Influencer
Why the Fuss Over Customer Retention?

Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other…

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Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments

A Change in Perspective Can Save Lives

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously…

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Added by Chris Miller on January 8, 2016 at 5:07am — No Comments

Want to Know Why Consumers Don’t Trust Us?

The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.

 

Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…

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Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments

Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…

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Added by Joey Little on November 17, 2015 at 2:12pm — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…

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Added by Mike Gorun on September 8, 2015 at 5:30am — 1 Comment

Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Added by David Metter on June 19, 2015 at 5:30am — No Comments

Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?

You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them.

You’ve spent the time and energy to really…

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Added by Chris Miller on June 3, 2015 at 5:00am — No Comments

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch,…

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Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments

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