Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between…Continue
I seriously DO NOT GET IT? Why if car dealers have questions, concerns, problems, advice for 3rd party providers and online classifieds and ask them to PLEASE be on a JOINT panel with 6 OTHER 3rd party providers and 200+ DEALERS… why they would blow it…Continue
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…
Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of…Continue
Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments
Have y'all seen this article in Automotive News?
The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?
"TrueCar said to consider IPO for next year"
Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...
It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…Continue
Added by Sean V. Bradley on August 30, 2013 at 1:00pm — No Comments
For the second year in a row, TrueCar, the leading provider of a hassle-free car buying experience for consumers and dealers, is awarding ten dealer professionals with a scholarship to attend the AutoCon 2013 automotive education conference this fall. AutoCon 2013 will take place September 4-6 at the beautiful Aria Resort & Casino in Las Vegas.
TrueCar has reinforced their commitment to professional education for dealers with these generous scholarship awards. The…Continue
TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.
Have y'all checked out the lineup for this year's AutoCon 2013?! I don't know about you but I'm excited!
Having attended Automotive Boot Camp 2012 and AutoCon 2012 I know that this will be an event you don't want to miss.
TRUECAR is being so gracious and awarding TEN...that's right TEN! Full Ride Scholarships to AutoCon---you have a few days left to submit your application but if you can...do apply.
I recently relocated to the Twin Cities in…Continue
Added by Ashley Lopez on July 31, 2013 at 5:56pm — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
5:00 AM and…Continue
It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results. Dealers are charged by Google on a per lead basis.
Today, I learned that TRUECar has expanded…Continue
I just wanted to say thank you so much to TrueCar for sponsoring TWELVE full-ride scholarships to attend AutoCon this past week. As well as Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch for going through applications and choosing me to be one of the recipients.
I was so excited to attend AutoCon, especially after attending First Class…Continue
Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…Continue
The Data War is raging.
Added after initial post:
My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…Continue
Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments
It's very simple. The Dealer is the collection point of most data used in the automotive industry. Think about it. We collect and store personal data, price and invoice data, mileage data, inventory trend data, margin data, marketing results data, and so much more. Our data is real time, cyclical and recurring, annually. Our data is the best source of local trends and history. Dealers have it all. No wonder every other vendor in the world wants to Mine our Data.…Continue
Added by Jason Manning on February 6, 2012 at 12:00pm — No Comments
Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers! No condescension! ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD! WONDERFUL!!!! Here's their email announcement:
I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.
Here is what Charles said today on the very popular…Continue
Check it out folks...
Just hit the newswire folks… 9:00pm PST
TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes
Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council
SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…Continue
More fuel to the TrueCar fire as the Virginia Motor Vehicle Dealer Board sends a letter to Scott Painter, CEO of TrueCar, Inc.
A link to download the original letter is shown below, and here is what is says:…Continue
It was Monday December 12, 2011 and I had decided to take a nap at 4:00 PM as I had just spent an average of 14 hours per day working from my home office. I actually spent all weekend working on projects and creating more curriculums.
My nap was rather long and I slept until 8:00 PM. I woke up and looked at my cell phone only to find a voice message from a random phone number in California. I listened to the message and saw that it was one of Scott Painter's…Continue
I have first hand knowledge that State Automotive Associations are preparing memos to their members that the TrueCar.com platform may violate a number of state advertising laws.